Bothism, AI & Marketing Strategy. An interview with Mark Ritson and Martijn Bertisen
Mark Ritson and Google's Martijn Bertisen dismantle marketing's false binaries. Learn why synthetic data, pricing psychology, and strategy drive profit.
Expand your AI, marketing and advertising knowledge with detailed guides and resources.
Les Binet proves that media scale accounts for 80% of campaign effectiveness, warning that prioritizing short-term ROI over broad reach ruins brands.
Sendō upgrades to Gemini 3.6 for faster video analysis. Run automated YouTube ABCD audits and verify your brand guidelines instantly.
WallyMatters and alpha.one link predictive AI attention metrics directly to brand impact, giving marketers clear data to optimize campaigns before launch.
Mark Ritson and Google's Martijn Bertisen dismantle marketing's false binaries. Learn why synthetic data, pricing psychology, and strategy drive profit.
Peter Field exposes the billions wasted on short-term performance and cheap reach. Discover why attentive reach and creative metrics drive real growth.
Neural audit of 2026 Super Bowl ads via Attention-AI. Data reveals a Vampire Effect where hype blocks branding. See why Raisin Bran won and Hellmann's lost
Based on the study by Marc de Swaan Arons, CMOs must shift from managing budgets to architecting enterprise growth and leveraging human empathy alongside A
Discover why readers instantly scroll past AI content and how to break the "AI Skip Reflex" by crafting unpredictable, high-engagement writing.
Struggling with ad results? Elevate your YouTube ads using these tips from Junbi. Outperform your competition and grab attention cost-effectively!
Discover five neuroscience-backed principles to make ads more memorable using emotion, attention, and predictive testing.
Tired of viewers skipping your YouTube ads? Learn why it happens—and how to fix it using neuroscience-backed tips. Make the first second count.
Learn what 5,000 YouTube ad tests reveal about how the brain responds to ads—and five psychology-backed ways to capture attention fast.
Auditory cues trick the brain into feeling digital products, boosting perceived quality and sales when paired with process-focused ad framing.
Your brand lift says it worked. Your tracker says nothing moved. Learn why both are right and build a measurement stack that ends the standoff.
Bypass the "Observer Trap" by combining gaze cueing and first-person framing to direct attention and turn passive viewing into active participation.
A Specsavers ad had 93% Breakthrough but only 6% Brand Attention. We analyzed why humor often hides low performance and how neuroscience can fix it.
Discover how Sunweb boosted ad effectiveness by 57% using AI-powered insights from junbi—smarter edits, faster results, and better campaigns.
We compared YouTube ads from 4 top automotive brands—Hyundai, Zeekr, Mazda, and Nissan—to see which performs best on junbi’s ad platform.
Stop wasting traffic on bad A/B tests. Use predictive eye-tracking to validate designs instantly. Learn the science of pre-flight optimization here.
AI is more than just image generation. Discover 7 ways to leverage predictive AI and cognitive modeling to validate UX decisions before you launch.
Your complete guide on making your packaging stand out: Psychology, Examples, and Expert Tips.
Sendō upgrades to Gemini 3.6 for faster video analysis. Run automated YouTube ABCD audits and verify your brand guidelines instantly.
WallyMatters and alpha.one link predictive AI attention metrics directly to brand impact, giving marketers clear data to optimize campaigns before launch.
Sendō leveled up in junbi. Get tailored recommendations, professional reports, and scene-by-scene analysis from your new agentic creative strategist.