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Expand your AI, marketing and advertising knowledge with detailed guides and resources.

Marketing

A brain lit up with circuits and a hand on the left side with a phone which has YouTube logo on it
Marketing
How to create an ad on YouTube by leveraging neuroscience? Google Masterclass Recap

Discover how attention works in the brain to craft captivating ads. Gain insights from our Google Masterclass event and elevate your strategy!

Nandini Agarwal
Nandini Agarwal
May 22, 2024
A woman sitting in front of her computer, distracted with her phone
Marketing
Duration-Based Attention Metrics: A Siren Song for Marketers?

Skip the Long Ads! Quality over Quantity for Attention Marketing. Learn how to craft impactful ads that resonate & ditch misleading duration metrics.

Nandini Agarwal
Nandini Agarwal
Apr 10, 2024
A mother with her two kids standing at a grocery store, all confused what to buy because of too many options
Marketing
Understanding Hick’s Law: How Can You Make Users Decide Quickly?

Want to make your customers buy faster? Hick’s Law can help you with that. Learn all about it with examples of big brands applying it.

Nandini Agarwal
Nandini Agarwal
Apr 8, 2024

Retail

three packages of different dried fruits with a woman holding them from the back
Retail
How to make your packaging stand out in 2024?

Your complete guide on making your packaging stand out: Psychology, Examples, and Expert Tips.

Nandini Agarwal
Nandini Agarwal
Apr 10, 2024
a notepad where idea, logo, brand is written with a laptop beside it and the same thing written on it
Retail
How to choose the correct logo placement for maximum attention and brand recall

Tired of guessing the best spot to put your logo? This blog will guide you on how you can raise your brand’s recall by placing your logo in the right spot.

Nandini Agarwal
Nandini Agarwal
Apr 10, 2024
product packaging undergoing attention prediction
Retail
How To Avoid A Spectacular Packaging Redesign Failure

Learn from the story of the famous juice brand Tropicana and their critical mistake in package design. The mistakes could have been avoided.

Daan van der Wiele
Daan van der Wiele
Apr 11, 2024

Conversion Optimization

expoze.io dashboard where "create a heatmap" option is shown, with the image in the center of that option which has a heatmap on it
Conversion Optimization
How to read a heatmap?

Learn to decode a heatmap, discover platforms for creating your own, and key considerations before making your heat map.

Nandini Agarwal
Nandini Agarwal
Apr 4, 2024
Alternative options listed, with 3 sign boards displaying Option 1, option 2 and option 3
Conversion Optimization
Top 6 Google Optimize Alternatives in 2023

Discover the top 6 alternatives to Google Optimize, as the popular platform is canceled. Learn which options improve conversion & user experience.

Damian Pandolfo
Damian Pandolfo
Feb 27, 2024
Many CRO icons displayed on screen with a man clicking on the term CRO
Conversion Optimization
The Top 8 Best CRO Tools in 2023

Curious about what the best CRO tools are in 2023? expoze.io has them listed for you!

Damian Pandolfo
Damian Pandolfo
Feb 27, 2024

Design

A screenshot of an attention heatmap on expoze.io analyzing bol.com's website
Design
Why UI/UX Design Need expoze.io

Make the most of expoze.io with this in-depth blog, learning about different features and ways to get the maximum benefit out of it.

Nandini Agarwal
Nandini Agarwal
Apr 2, 2024
A girl doing a podcast with her laptop open in front of her
Design
Top 8 Podcasts any UX designer should listen to in 2023

Our pick of the top 8 podcasts any UX designer should listen to in 2022.

Damian Pandolfo
Damian Pandolfo
Feb 28, 2024
A laptop that show A/B testing through an attention prediction platform
Design
This Is How We Improved Our Website With A/b Testing

Find out how we doubled and sometimes even tripled our homepage click-through rates with help from our AI-based eye-tracking platform.

Daan van der Wiele
Daan van der Wiele
Apr 11, 2024

News & Product Updates

Junbi dashboard with some analyzed ads
News & Product Updates
Junbi Product Update: File Management, Search and more!

In this update we've introduced several new features to improve the user experience of Junbi.ai. Get started now with new file management, search and more!

Damian Pandolfo
Damian Pandolfo
Apr 8, 2024
Junbi dashboard with "upload your video option" displaying four YouTube contexts to test ads
News & Product Updates
Junbi Product Update: Connected TV and Upload from YouTube URL

With this update, Junbi.ai users can now test and upload their YouTube Connected TV ads directly from a YouTube URL.

Damian Pandolfo
Damian Pandolfo
Apr 8, 2024
An image of the alpha.one logo with the expoze.io, junbi.ai and API product icons
News & Product Updates
Alpha.One Company Update

In a strategic move to streamline its brand identity and elevate its commitment to innovation, Alpha.One proudly announces the unification of its brands.

Daan van der Wiele
Daan van der Wiele
Mar 19, 2024

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