Creative Effectiveness
Mascots Over Celebs? What Actually Boosts Ad Recall
Mascots vs. Celebs: Which truly boosts ad recall? The surprising science behind who makes your brand unforgettable.
Expand your AI, marketing and advertising knowledge with detailed guides and resources.
Marketing scientist Byron Sharp talks with alpha.one about Double Jeopardy, Distinctive Assets, and why attention still drives brand growth.
A Specsavers ad had 93% Breakthrough but only 6% Brand Attention. We analyzed why humor often hides low performance and how neuroscience can fix it.
Meet Sendō, your new agentic guide in junbi. Turn data into neuro-insights instantly. Plus: Batch Processing is here to speed up your workflow.
.jpg)
Mascots vs. Celebs: Which truly boosts ad recall? The surprising science behind who makes your brand unforgettable.
Your logo isn’t your brand. Learn how to build a system of brand assets that actually sticks and gets noticed in a world full of noise.
.jpg)
Inconsistent branding drains recognition and revenue. Learn how to spot the leaks, fix them fast, and make every ad dollar count.
.png)
Most YouTube ads get skipped. We analyzed 4,872 ads to reveal what actually works—from bold openings to brain-friendly design. Here's what to know.
Nick Asbury challenges the "purpose movement" in marketing. Discover why he thinks brands should focus on creativity over activism in this candid interview
.png)
Explore Les Binet's insights on balancing short-term wins with long-term brand growth for effective marketing strategies that drive real results.
Discover five neuroscience-backed principles to make ads more memorable using emotion, attention, and predictive testing.
Tired of viewers skipping your YouTube ads? Learn why it happens—and how to fix it using neuroscience-backed tips. Make the first second count.
Learn what 5,000 YouTube ad tests reveal about how the brain responds to ads—and five psychology-backed ways to capture attention fast.
Marketing scientist Byron Sharp talks with alpha.one about Double Jeopardy, Distinctive Assets, and why attention still drives brand growth.
.png)
Visuals dominate ad effectiveness by grabbing attention instantly. Learn why strong branding and design drive recall, even when ads are watched on mute.
.jpg)
Curious about which ad testing approach suits your brand? Explore the pros, cons, and costs of AI vs. traditional methods for effective ad optimization.
A Specsavers ad had 93% Breakthrough but only 6% Brand Attention. We analyzed why humor often hides low performance and how neuroscience can fix it.
Discover how Sunweb boosted ad effectiveness by 57% using AI-powered insights from junbi—smarter edits, faster results, and better campaigns.
.jpg)
We compared YouTube ads from 4 top automotive brands—Hyundai, Zeekr, Mazda, and Nissan—to see which performs best on junbi’s ad platform.
.webp)
Your complete guide on making your packaging stand out: Psychology, Examples, and Expert Tips.
.png)
Want your carousels to stand out? This blog teaches you their effectiveness, creation tips, and insider secrets to grab attention!
Master heatmaps in 10 minutes. A simple, step‑by‑step guide to reading and analyzing them like a pro.
Meet Sendō by junbi: The agentic AI guide that turns ad data into actionable creative strategy.
Meet Sendō, your new agentic guide in junbi. Turn data into neuro-insights instantly. Plus: Batch Processing is here to speed up your workflow.
junbi announces the launch of the junbi AI agent, a groundbreaking co-pilot for creative ad analysis.
Exclusive Research Partner:
