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Creative effectiveness

A picture of Coen Olde Olthof, Martijn Bertisen and Mark Ritson
Creative Effectiveness
Bothism, AI & Marketing Strategy. An interview with Mark Ritson and Martijn Bertisen

Mark Ritson and Google's Martijn Bertisen dismantle marketing's false binaries. Learn why synthetic data, pricing psychology, and strategy drive profit.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
June 23, 2026
Graphic featuring Peter Field quote: "Performance marketing is seductive in some ways. It just happens to be wrong" on advertising effectiveness.
Creative Effectiveness
Seductive, but wrong. An interview with Peter Field

Peter Field exposes the billions wasted on short-term performance and cheap reach. Discover why attentive reach and creative metrics drive real growth.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
June 15, 2026
An illustration of the Super Bowl 2026 (LX) match, used as a focal point for alpha.one's neural branding audit and Attention-AI performance review.
Creative Effectiveness
The $8 Million Ghost: A Neural Audit of Super Bowl LX

Neural audit of 2026 Super Bowl ads via Attention-AI. Data reveals a Vampire Effect where hype blocks branding. See why Raisin Bran won and Hellmann's lost

Sofia NascimbeniSofia Nascimbeni
Sofia Nascimbeni
February 16, 2026

Challenges for Marketers When Making Ads

A conceptual, textural graph showing a declining curve of fuzzy balls over smaller figures, shifting color from orange to pink to purple on a light backdrop.
Challenges for Marketers When Making Ads
From Attention to Retention: The Science Behind Retention and Why Getting Noticed is Not Enough

Getting noticed isn't enough. Discover the science of ad retention, why the 3-second threshold matters, and how to optimize for maximum sales lift.

Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.
Juliana Isabel Valera
August 25, 2026
Different YouTube Shorts in the background with YouTube symbol and Shorts written in the middle of the image
Challenges for Marketers When Making Ads
YouTube Shorts Advertising: 4 Data-Backed Creative Strategies

Learn how to create high-performing YouTube Shorts ads. Master 3-second visual hooks, leverage shoppable CTAs, and pre-test creative with predictive AI.

Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.
Juliana Isabel Valera
August 24, 2026
youtube ads no skip
Challenges for Marketers When Making Ads
YouTube Ad Performance Benchmarks: What We Learned from Testing 5,000 Ads

Most YouTube ads get skipped. We analyzed 4,872 ads to reveal what actually works—from bold openings to brain-friendly design. Here's what to know.

Marta JensenMarta Jensen
Marta Jensen
May 6, 2025

Neuroscience of ads

Abstract visualization of a human head made of colorful neural lines symbolizing emotion, memory, and attention flow in predictive neuroscience.
Neuroscience of Ads (Unpredictability of Ads)
Top 5 Neuromarketing Tips: How to Be Remembered in the Age of Predictive Attention

Discover five neuroscience-backed principles to make ads more memorable using emotion, attention, and predictive testing.

Sofia NascimbeniSofia Nascimbeni
Sofia Nascimbeni
October 28, 2025
A girl looking at YouTube ad
Neuroscience of Ads (Unpredictability of Ads)
How to Stop People from Skipping Your YouTube Ad

Tired of viewers skipping your YouTube ads? Learn why it happens—and how to fix it using neuroscience-backed tips. Make the first second count.

Daan van der WieleDaan van der Wiele
Daan van der Wiele
April 24, 2025
Many people standing side by side and looking at their phones
Neuroscience of Ads (Unpredictability of Ads)
Psychology of Ads: Lessons from 5,000 YouTube Ad Tests

Learn what 5,000 YouTube ad tests reveal about how the brain responds to ads—and five psychology-backed ways to capture attention fast.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
April 11, 2025

Evidence/Science based marketing

First-person POV looking straight down from the edge of a high-rise building at night, showing sneakers dangling over illuminated city streets and surrounding skyscrapers.
Evidence/Science-Based Marketing
From Eyes to Hands: Escaping the Observer Trap with First-Person Framing and Gaze Cueing

Bypass the "Observer Trap" by combining gaze cueing and first-person framing to direct attention and turn passive viewing into active participation.

Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.
Juliana Isabel Valera
September 1, 2026
An extremely cluttered room and desk overflowing with stacked papers, cardboard boxes, certificates, framed photos, and dense visual noise.
Evidence/Science-Based Marketing
The Hidden Cost of Visual Clutter: Why Your Brain Loves Lazy Design and Familiarity

Visual clutter acts as a cognitive tax that drains working memory. Learn how cognitive load theory and familiarity drive user trust and better UI design.

Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.
Juliana Isabel Valera
August 27, 2026
Digital caliper measuring 4.12 mm next to a surging wave of glowing blue data, media icons, and keywords like scale, views, and expansion.
Evidence/Science-Based Marketing
Les Binet: Efficiency is Killing Brands

Les Binet proves that media scale accounts for 80% of campaign effectiveness, warning that prioritizing short-term ROI over broad reach ruins brands.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
August 21, 2026

junbi in action

junbi predictive heatmap showing intense visual attention concentrated on the Specsavers logo added to fix narrative tunnel vision in their viral airport ad.
junbi in Action
Ad Analysis: Specsavers and Narrative Tunnel Vision

A Specsavers ad had 93% Breakthrough but only 6% Brand Attention. We analyzed why humor often hides low performance and how neuroscience can fix it.

Sofia NascimbeniSofia Nascimbeni
Sofia Nascimbeni
November 27, 2025
sunweb
junbi in Action
Too Many Opinions, One Clear Winner: How Sunweb Picked the Right Ad with AI

Discover how Sunweb boosted ad effectiveness by 57% using AI-powered insights from junbi—smarter edits, faster results, and better campaigns.

Marta JensenMarta Jensen
Marta Jensen
April 22, 2025
2 people arm wrestling and battle of the brands, automotive edition written in the center
junbi in Action
YouTube AdWars: Battle of the Brands - Automotive Edition

We compared YouTube ads from 4 top automotive brands—Hyundai, Zeekr, Mazda, and Nissan—to see which performs best on junbi’s ad platform.

Marta JensenMarta Jensen
Marta Jensen
February 28, 2025

expoze in action

Predictive eye-tracking heatmap comparison between Nike and Adidas product pages, showing percentage of attention scores for primary call-to-action (CTA) elements using alpha.one expoze.
expoze in Action
Stop Guessing: Why Your A/B Tests Need a "Pre-Flight" Check

Stop wasting traffic on bad A/B tests. Use predictive eye-tracking to validate designs instantly. Learn the science of pre-flight optimization here.

Adrian NovakAdrian Novak
Adrian Novak
January 26, 2026
Thumbnail image showing expoze.io predictive attention heatmaps applied to the Uber desktop site and Chewy mobile app, illustrating AI-driven UX testing across different devices and industries.
expoze in Action
AI in UX Design: 7 Applied Strategies for Predictive Interfaces

AI is more than just image generation. Discover 7 ways to leverage predictive AI and cognitive modeling to validate UX decisions before you launch.

Marta JensenMarta Jensen
Marta Jensen
December 28, 2025
three packages of different dried fruits with a woman holding them from the back
expoze in Action
How to make your packaging stand out in 2025?

Your complete guide on making your packaging stand out: Psychology, Examples, and Expert Tips.

Marta JensenMarta Jensen
Marta Jensen
November 22, 2024

News & Product Updates

junbi interface displaying Sendō running an automated YouTube ABCD check with video attention scores.
News & Updates
Product update: Automated Audits and Modern Benchmarks

Sendō upgrades to Gemini 3.6 for faster video analysis. Run automated YouTube ABCD audits and verify your brand guidelines instantly.

Daan van der WieleDaan van der Wiele
Daan van der Wiele
August 24, 2026
A picture of the team behind wallymatters and alpha.one
News & Updates
WallyMatters and alpha.one link predicted consumer attention directly to brand impact

WallyMatters and alpha.one link predictive AI attention metrics directly to brand impact, giving marketers clear data to optimize campaigns before launch.

Daan van der WieleDaan van der Wiele
Daan van der Wiele
July 1, 2026
A screenshot of the leveled up Sendō interface within the junbi platform, showcasing the new transparency layer with completed tasks like "Interpreting prediction data" and "Look at the source video," followed by a detailed performance summary and automated creative analysis.
News & Updates
Product update: Sendō leveled up

Sendō leveled up in junbi. Get tailored recommendations, professional reports, and scene-by-scene analysis from your new agentic creative strategist.

Daan van der WieleDaan van der Wiele
Daan van der Wiele
May 11, 2026

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