Bothism, AI & Marketing Strategy. An interview with Mark Ritson and Martijn Bertisen
Mark Ritson and Google's Martijn Bertisen dismantle marketing's false binaries. Learn why synthetic data, pricing psychology, and strategy drive profit.
Expand your AI, marketing and advertising knowledge with detailed guides and resources.
Les Binet proves that media scale accounts for 80% of campaign effectiveness, warning that prioritizing short-term ROI over broad reach ruins brands.
Sendō upgrades to Gemini 3.6 for faster video analysis. Run automated YouTube ABCD audits and verify your brand guidelines instantly.
WallyMatters and alpha.one link predictive AI attention metrics directly to brand impact, giving marketers clear data to optimize campaigns before launch.
Mark Ritson and Google's Martijn Bertisen dismantle marketing's false binaries. Learn why synthetic data, pricing psychology, and strategy drive profit.
Peter Field exposes the billions wasted on short-term performance and cheap reach. Discover why attentive reach and creative metrics drive real growth.
Neural audit of 2026 Super Bowl ads via Attention-AI. Data reveals a Vampire Effect where hype blocks branding. See why Raisin Bran won and Hellmann's lost
Getting noticed isn't enough. Discover the science of ad retention, why the 3-second threshold matters, and how to optimize for maximum sales lift.
Learn how to create high-performing YouTube Shorts ads. Master 3-second visual hooks, leverage shoppable CTAs, and pre-test creative with predictive AI.
Most YouTube ads get skipped. We analyzed 4,872 ads to reveal what actually works—from bold openings to brain-friendly design. Here's what to know.
Discover five neuroscience-backed principles to make ads more memorable using emotion, attention, and predictive testing.
Tired of viewers skipping your YouTube ads? Learn why it happens—and how to fix it using neuroscience-backed tips. Make the first second count.
Learn what 5,000 YouTube ad tests reveal about how the brain responds to ads—and five psychology-backed ways to capture attention fast.
Bypass the "Observer Trap" by combining gaze cueing and first-person framing to direct attention and turn passive viewing into active participation.
Visual clutter acts as a cognitive tax that drains working memory. Learn how cognitive load theory and familiarity drive user trust and better UI design.
Les Binet proves that media scale accounts for 80% of campaign effectiveness, warning that prioritizing short-term ROI over broad reach ruins brands.
A Specsavers ad had 93% Breakthrough but only 6% Brand Attention. We analyzed why humor often hides low performance and how neuroscience can fix it.
Discover how Sunweb boosted ad effectiveness by 57% using AI-powered insights from junbi—smarter edits, faster results, and better campaigns.
We compared YouTube ads from 4 top automotive brands—Hyundai, Zeekr, Mazda, and Nissan—to see which performs best on junbi’s ad platform.
Stop wasting traffic on bad A/B tests. Use predictive eye-tracking to validate designs instantly. Learn the science of pre-flight optimization here.
AI is more than just image generation. Discover 7 ways to leverage predictive AI and cognitive modeling to validate UX decisions before you launch.
Your complete guide on making your packaging stand out: Psychology, Examples, and Expert Tips.
Sendō upgrades to Gemini 3.6 for faster video analysis. Run automated YouTube ABCD audits and verify your brand guidelines instantly.
WallyMatters and alpha.one link predictive AI attention metrics directly to brand impact, giving marketers clear data to optimize campaigns before launch.
Sendō leveled up in junbi. Get tailored recommendations, professional reports, and scene-by-scene analysis from your new agentic creative strategist.