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Creative effectiveness

Logos of different brands
Creative Effectiveness
What Are Brand Assets? 18 Key Types with World-Famous Examples to Boost Your Marketing

Explore 18 powerful brand assets that make companies unforgettable. From logos to jingles, see how they create trust and emotional connections!

Nandini AgarwalNandini Agarwal
Nandini Agarwal
November 26, 2024
Jenni Romaniuk
Creative Effectiveness
Exploring Brand Health with Jenni Romaniuk

Explore insights from branding expert Jenni Romaniuk on brand health, tracking success, and building effective strategies for lasting brand growth.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
November 19, 2024
Las Vegas Sphere displaying different colors on it with the word "sphere" written on its center
Creative Effectiveness
Attention Marketing and the Las Vegas Sphere: A New Era for Ads

Can Las Vegas Sphere redefine Attention Marketing? Discover how this stunning spectacle captivates audiences and changes the game in advertising!

Nandini AgarwalNandini Agarwal
Nandini Agarwal
April 17, 2024

Challenges for Marketers When Making Ads

Nick Asbury
Challenges for Marketers When Making Ads
"Purpose Is Not the Point": Nick Asbury on Why Brands Should Rethink Their Mission

Nick Asbury challenges the "purpose movement" in marketing. Discover why he thinks brands should focus on creativity over activism in this candid interview

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
November 29, 2024
Les Binet
Challenges for Marketers When Making Ads
Understanding Marketing Effectiveness with Les Binet

Explore Les Binet's insights on balancing short-term wins with long-term brand growth for effective marketing strategies that drive real results.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
November 13, 2024
A hand on the left having money and a hand on the right having a mobile screen that displays "YouTube Advertising"
Challenges for Marketers When Making Ads
How Much Does It Cost to Advertise on YouTube in 2024? A Complete Guide

Find out how much it costs to advertise on YouTube in 2024. Discover what impacts pricing and how to make the most of your budget for better ROI.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
October 25, 2024

Neuroscience of ads

A girl looking at YouTube ad
Neuroscience of Ads (Unpredictability of Ads)
How to Stop People from Skipping Your YouTube Ad

Tired of viewers skipping your YouTube ads? Learn why it happens—and how to fix it using neuroscience-backed tips. Make the first second count.

Daan van der WieleDaan van der Wiele
Daan van der Wiele
April 24, 2025
Many people standing side by side and looking at their phones
Neuroscience of Ads (Unpredictability of Ads)
Psychology of Ads: Lessons from 5,000 YouTube Ad Tests

Learn what 5,000 YouTube ad tests reveal about how the brain responds to ads—and five psychology-backed ways to capture attention fast.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
April 11, 2025
culture difference of greeting each other
Neuroscience of Ads (Unpredictability of Ads)
Psychology of Advertising: How Cultural Differences and Subconscious Behavior Shape Ads

Is attention universal? This blog explores how neuroscience and culture shape ad perception, revealing what stays constant and what varies across regions.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
February 7, 2025

Evidence/Science based marketing

audio VS video
Evidence/Science-Based Marketing
Why Visuals Beat Audio in Advertising: A Deep Dive into Marketing Impact

Visuals dominate ad effectiveness by grabbing attention instantly. Learn why strong branding and design drive recall, even when ads are watched on mute.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
February 14, 2025
A person confused thinking what should he choose?
Evidence/Science-Based Marketing
Ad Testing: Traditional vs. AI – Which Delivers Better Results?

Curious about which ad testing approach suits your brand? Explore the pros, cons, and costs of AI vs. traditional methods for effective ad optimization.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
November 11, 2024
Two phones showing A/B testing
Evidence/Science-Based Marketing
Ad Testing: Boost Your Ad Production Speed by Testing Ads During Ad Creation

Speed up ad production with ad testing! Discover how to test ads effectively and explore the top tools available today.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
August 6, 2024

junbi in action

sunweb
junbi in Action
Too Many Opinions, One Clear Winner: How Sunweb Picked the Right Ad with AI

Discover how Sunweb boosted ad effectiveness by 57% using AI-powered insights from junbi—smarter edits, faster results, and better campaigns.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
April 22, 2025
2 people arm wrestling and battle of the brands, automotive edition written in the center
junbi in Action
YouTube AdWars: Battle of the Brands - Automotive Edition

We compared YouTube ads from 4 top automotive brands—Hyundai, Zeekr, Mazda, and Nissan—to see which performs best on junbi’s ad platform.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
February 28, 2025
two men arm wrestling with title battle of the brands banks edition
junbi in Action
YouTube AdWars: Battle of the Brands-Banks Edition

We compared YouTube ads from 4 top bank brands—ABN AMRO, Revolut, Barclays, and Lloyds—to see which performs best on junbi’s ad platform.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
January 23, 2025

expoze in action

A linkedin carousel on a blue background
expoze in Action
5 Ways for LinkedIn Carousels to Grab Attention Instantly

Want your carousels to stand out? This blog teaches you their effectiveness, creation tips, and insider secrets to grab attention!

Nandini AgarwalNandini Agarwal
Nandini Agarwal
August 1, 2024
three packages of different dried fruits with a woman holding them from the back
expoze in Action
How to make your packaging stand out in 2025?

Your complete guide on making your packaging stand out: Psychology, Examples, and Expert Tips.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
November 22, 2024
expoze.io dashboard where "create a heatmap" option is shown, with the image in the center of that option which has a heatmap on it
expoze in Action
Understanding Heatmaps: A Beginner's Guide to Reading and Analyzing Data

Understand how to read heatmaps step by step to identify trends, improve user experience, and optimize your content strategy effectively.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
April 3, 2024

News & Product Updates

An image with a blue background, the junbi logo and a device showing the presets overview page
News & Updates
Product update: Pre-sets now available for all junbi users

Pre-sets are now available for all junbi users, making mass analysis quicker and easier.

Daan van der WieleDaan van der Wiele
Daan van der Wiele
October 30, 2024
An example of the plugin in a Figma context.
News & Updates
Product Update: Sign in with Google and a new look for our plugins!

A new look and feel and Google sign-in support for our plugins, an update for our plan management page and a sneak peek of what's to come!

Daan van der WieleDaan van der Wiele
Daan van der Wiele
October 29, 2024
An image of the junbi logo next to the youtube logo
News & Updates
junbi.ai Adds Connected TV Functionality

junbi.ai adds connected TV functionality to enhance existing ad testing capabilities, available immediately to all clients.

Daan van der WieleDaan van der Wiele
Daan van der Wiele
September 20, 2024

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