WallyMatters and alpha.one link predicted consumer attention directly to brand impact
WallyMatters and alpha.one link predictive AI attention metrics directly to brand impact, giving marketers clear data to optimize campaigns before launch.
See how you stack up against thousands of real YouTube ads
Predict performance so you only go live with your best ads
Fully AI-powered predictive technology, so you can test quickly and easily
Easy 3-step process, so you can test as many ads in as many markets as you want
Use Areas of Interest to predict exactly how much attention each element receives
Works for everything from advertisements, to product packaging, signage and more
Fully AI-powered predictive technology, so you can test quickly and easily
95% accurate thanks to our own proprietary dataset and neural net
Get started quickly with a postman collection showing all endpoints
Clear and concise documentation for quick setup and troubleshooting
Fully AI-powered predictive technology, so you can test quickly and easily
Our api is full scalable so you can process anywhere from 10 to 10000 predictions
Daan van der Wiele, Co-Founder, Marketing, Product & Operations at alpha.one, is a leading expert in product management, digital marketing, and AI-driven innovation. His passion for bridging the gap between commercial objectives and technological advancement has driven his career as an innovator in the digital marketing space. Daan enjoys sharing his insights on how artificial intelligence can predict consumer behavior, aiming to enhance products, marketing strategies, and creative processes through a deeper understanding of attention metrics.
With a strong background in marketing strategy and technology, Daan brings a wealth of experience and a unique perspective to his work. As a former Global Digital Project Manager at VEON and a key systems architect in the telecommunications sector, he excels at taking complex operational challenges and turning them into scalable, digital solutions. He uses his practical approach and strategic vision to ensure the AI platforms he helps build, such as expoze and junbi, are highly accessible, intuitive, and transformative for diverse marketing teams.
Daan's articles delve into the nuances of conversion optimization, the intricacies of YouTube ad performance, and the fascinating world of predictive marketing AI. His work is grounded in his extensive knowledge of digital marketing and product strategy, offering readers valuable insights into how AI can be leveraged to seamlessly capture human attention and drive business success.

WallyMatters and alpha.one link predictive AI attention metrics directly to brand impact, giving marketers clear data to optimize campaigns before launch.


alpha.one secures €1.8M growth capital to scale its agentic AI platform. Using neuroscience to predict marketing effectiveness and reduce media waste.


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