Daan van der Wiele
Daan van der Wiele
Co-Founder, Marketing & Product

Daan van der Wiele, Co-Founder, Marketing, Product & Operations at alpha.one, is a leading expert in product management, digital marketing, and AI-driven innovation. His passion for bridging the gap between commercial objectives and technological advancement has driven his career as an innovator in the digital marketing space. Daan enjoys sharing his insights on how artificial intelligence can predict consumer behavior, aiming to enhance products, marketing strategies, and creative processes through a deeper understanding of attention metrics.  

With a strong background in marketing strategy and technology, Daan brings a wealth of experience and a unique perspective to his work. As a former Global Digital Project Manager at VEON and a key systems architect in the telecommunications sector, he excels at taking complex operational challenges and turning them into scalable, digital solutions. He uses his practical approach and strategic vision to ensure the AI platforms he helps build, such as expoze and junbi, are highly accessible, intuitive, and transformative for diverse marketing teams.  

Expertise and Contributions:

Daan's articles delve into the nuances of conversion optimization, the intricacies of YouTube ad performance, and the fascinating world of predictive marketing AI. His work is grounded in his extensive knowledge of digital marketing and product strategy, offering readers valuable insights into how AI can be leveraged to seamlessly capture human attention and drive business success.  

Professional Recognition and Leadership Roles:

  • Co-Founder and Operations Leader: Spearheading marketing, product development, and operations at alpha.one, as well as leading its AI platforms, expoze and junbi.  
  • Advisory Firm Founder: Leading nxt | GEN to provide strategic insights and guidance on product and marketing strategies to various organizations.  
  • Advisory Board Member: Contributing his extensive industry knowledge and strategic vision to the boards of CrowdRock and Korum.io.  
  • Digital Transformation Expert: Recognized for designing and rolling out large-scale marketing automation tools across 40 departments and 6 brands globally during his tenure at VEON.  

Connect with Daan:

Recent Posts

A picture of the team behind wallymatters and alpha.one
News & Updates
WallyMatters and alpha.one link predicted consumer attention directly to brand impact

WallyMatters and alpha.one link predictive AI attention metrics directly to brand impact, giving marketers clear data to optimize campaigns before launch.

Daan van der Wiele
Daan van der Wiele
Aug 11, 2026
Co-founders Coen Olde Olthof and Daan van der Wiele of alpha.one, an applied neuroscience and AI marketing company, pictured below the official alpha.one brand logo on a blue gradient background.
News & Updates
alpha.one raises growth capital for AI platform that predicts marketing performance

alpha.one secures €1.8M growth capital to scale its agentic AI platform. Using neuroscience to predict marketing effectiveness and reduce media waste.

Daan van der Wiele
Daan van der Wiele
Aug 4, 2026
A screenshot of the leveled up Sendō interface within the junbi platform, showcasing the new transparency layer with completed tasks like "Interpreting prediction data" and "Look at the source video," followed by a detailed performance summary and automated creative analysis.
News & Updates
Product update: Sendō leveled up

Sendō leveled up in junbi. Get tailored recommendations, professional reports, and scene-by-scene analysis from your new agentic creative strategist.

Daan van der Wiele
Daan van der Wiele
Jun 1, 2026

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