We use Neuro Tech and Machine Learning to predict what will get the job done.
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You don't know if your Creative will work.
We do. Let's make your best Ad.
why
Predict your customer's response.
Your customers subconscious plays a dominant role in choosing.
Measuring how their Brain responds helps you understand, analyze and predict your client's behavior.
Make smarter decisions, apply this to create better Ads, Designs or Packaging.
Let's get ahead, and start measuring neuro data. If you think about it, it's really a no-brainer.
Measuring how their Brain responds helps you understand, analyze and predict your client's behavior.
Make smarter decisions, apply this to create better Ads, Designs or Packaging.
Let's get ahead, and start measuring neuro data. If you think about it, it's really a no-brainer.
what
We measure brains to help you improve.
Helping brands achieve their goals.
It is difficult to understand, let alone predict what drives your customers. Science shows us people aren't capable of properly articulating what motivates them.
You can use new ways to gather those insights. And filter out the real drivers.
We offer neuromarketing research services to create and improve Ads, Designs and Packaging.
Allowing you to answer questions about motivation, emotion, perception, and behavior.
Ads
You communicate to large audiences, so the stakes are high.
Our Brain reacts in milliseconds. What do people look at in your Ad, and what is their subconscious reaction.
Our measurements show you which aspects of your Ads work and which don't.
Based on this you can make actionable edits, increase impact, avoid failures and reduce costs.
Designs
When creating your designs, you often have a clear goal. What do you want to convey?
We measure the brains response to designs to see if it triggers value. Or we help you by measuring what associations people have and show you their relative strength.
We respect the design and creative process, but we know that brain responses can help to substantiate. check and improve.
Retail
May we recommend you stop having opinions on Retail?
Start measuring brain responses when people engage with your product, POS or your retail environment. How seductive is your store or your packaging? Which elements grab attention?
And more importantly, does your product evoke desire in the brain? Get actionable insights to influence and drive purchase decisions.
how
We use brain data and AI to predict what will work.
We measure brain activity to predict human behaviour. Participants take part in scanning sessions. We monitor their brain activity while a variety of stimuli are presented. We use EEG and fMRI and add eye tracking, to understand what exactly triggered the responses.
Using these techniques, we analyse how the subconsciousness responds to stimuli on a millisecond basis. Revealing how emotion and motivation drive behaviour.
We enrich our research with any data we can get our hands on (sales, store traffic, viewer ratings). Finally, we apply pattern recognition algorithms to discover, confirm and explain what we measure.
Using these techniques, we analyse how the subconsciousness responds to stimuli on a millisecond basis. Revealing how emotion and motivation drive behaviour.
We enrich our research with any data we can get our hands on (sales, store traffic, viewer ratings). Finally, we apply pattern recognition algorithms to discover, confirm and explain what we measure.
who
Meet the team
Irene Schaaper
Researcher
Coen Olde Olthof
MD & Janitor
Daan van der Wiele
Marketing Lead
dr. Alessandra Nostro
Senior Scientist
Jim Monkel
Researcher
dr. Ingrid Nieuwenhuis
Scientific Director
Pantelis Karavassilis
Marketing Associate
Yves van Dieren
Systems & Technology
Mayca Thijssen
Research Manager
Sammy Wals
Research Intern
Martijn Bakker
Finance & Operations
John in 't Hout
Lead software engineer
dr. Coert van Gemeren
Senior Scientist
News
contact
HQ Rotterdam
Noordsingel 111
3035 EM Rotterdam
The Netherlands
Phone +31(0)10 - 206 06 07
Email hello@alpha.one
Amsterdam Office
Hannie Dankbaarpassage 47
1053 RT Amsterdam
The Netherlands