Helping good organizations
make better decisions
Understanding and predicting consumer behaviour. The root of our decisions lies beneath the surface. To help understand what really drives our choices, we offer neuroscientific research and optimization tools that help brands achieve their goals.
why
Every day brings new choices
At Alpha.One we are all driven by a desire to understand why we behave the way we do. And we believe people can improve their decisions if they understand how the brain works.
In most personal choices the subconscious plays a dominant role. Neuroscience reveals the workings of these processes. It helps us understand, analyse and predict behaviour.
From feelings to facts, we love neuroscience. It holds the key to understanding everyday interactions. We can make smarter decisions if we apply this knowledge to test commercials, improve websites or help people quit smoking.
And we are always open to new ideas. Anything that helps us understand the people around us a little better. And lets our customers get ahead.
If you think about it, it's really a no-brainer.
In most personal choices the subconscious plays a dominant role. Neuroscience reveals the workings of these processes. It helps us understand, analyse and predict behaviour.
From feelings to facts, we love neuroscience. It holds the key to understanding everyday interactions. We can make smarter decisions if we apply this knowledge to test commercials, improve websites or help people quit smoking.
And we are always open to new ideas. Anything that helps us understand the people around us a little better. And lets our customers get ahead.
If you think about it, it's really a no-brainer.
what
Ideas pull the trigger, but data loads the gun
Helping brands achieve their goals.
In today's world an endless pursuit of status is easily combined with a desire for the simple and authentic. Companies catering to global digital needs co-exist with locally crafted goods.
It is difficult to understand, let alone predict what drives your customers today. Making it even harder to keep your brand relevant. Should it be fun and helpful, or more social and free of negative impact? Or plain and simple and easy to do business with?
This requires a remapping of consumer understanding. Demographic segments and questionnaires alone no longer fit the bill. This requires new ways of measuring and understanding. Science shows people aren't capable of articulating what motivates them. So we need new ways to gather those insights and filter out the real drivers. Now more than ever.
We offer neuroscientific research and optimization tools for a variety of purposes. Measuring brain activity allows you to answer questions about motivation, emotion, perception and behaviour. Always based on data. Because without it, it's just an opinion.
With quick and actionable results, we can help you develop, test and improve:
In today's world an endless pursuit of status is easily combined with a desire for the simple and authentic. Companies catering to global digital needs co-exist with locally crafted goods.
It is difficult to understand, let alone predict what drives your customers today. Making it even harder to keep your brand relevant. Should it be fun and helpful, or more social and free of negative impact? Or plain and simple and easy to do business with?
This requires a remapping of consumer understanding. Demographic segments and questionnaires alone no longer fit the bill. This requires new ways of measuring and understanding. Science shows people aren't capable of articulating what motivates them. So we need new ways to gather those insights and filter out the real drivers. Now more than ever.
We offer neuroscientific research and optimization tools for a variety of purposes. Measuring brain activity allows you to answer questions about motivation, emotion, perception and behaviour. Always based on data. Because without it, it's just an opinion.
With quick and actionable results, we can help you develop, test and improve:
Commercials &
Ads
When communicating to large audiences, the stakes are always high. Validating large investments with gut feeling and test panels has been the industry standard. Our subconscious reacts in milliseconds. What do people look at and what happens as a consequence of that. It’s important to know which aspects of your creative efforts work best.
That's exactly why we measure responses in the brain. Our tools analyse what triggers engagement and emotions. This helps you to increase the impact and reduce costs.
That's exactly why we measure responses in the brain. Our tools analyse what triggers engagement and emotions. This helps you to increase the impact and reduce costs.
Brand Strategy &
Creative Concepts
When building your brand, you often have a clear goal. What are the benefits, key values, and personality of the brand? What makes you credible, and stands out? Some of the basic questions you need to address before talking to your audience, and start mingling with competitive brands.
We can measure brand perception. We can't read minds, but we can reveal hidden information. Tools to align your brand strategy and creative concepts with the minds of your audience. We respect the creative process and our aim is to substantiate and improve its impact.
We can measure brand perception. We can't read minds, but we can reveal hidden information. Tools to align your brand strategy and creative concepts with the minds of your audience. We respect the creative process and our aim is to substantiate and improve its impact.
Customer Journeys &
Usability
Prospects and customers nowadays expect a flawless (digital) customer journey. When ordering or fulfilling a service request, distractions or confusions have a big impact.
We provide evidence-based improvements. By measuring and using brain response when people engage with their (online) environment. This allows you to boost customer knowledge and optimize journeys and usability. Data driven, measurable and beyond A/B testing.
We provide evidence-based improvements. By measuring and using brain response when people engage with their (online) environment. This allows you to boost customer knowledge and optimize journeys and usability. Data driven, measurable and beyond A/B testing.
how
Brain imaging, eye tracking and machine learning
We measure brain activity to predict human behaviour. Participants take part in scanning sessions. We monitor their brain activity while a variety of stimuli are presented. We use EEG and fMRI and add eye tracking, to understand what exactly triggered the responses.
Using these techniques, we analyse how the subconsciousness responds to stimuli on a millisecond basis. Revealing how emotion and motivation drive behaviour.
We enrich our research with any data we can get our hands on (sales, store traffic, viewer ratings). Finally, we apply pattern recognition algorithms to discover, confirm and explain what we measure.
Using these techniques, we analyse how the subconsciousness responds to stimuli on a millisecond basis. Revealing how emotion and motivation drive behaviour.
We enrich our research with any data we can get our hands on (sales, store traffic, viewer ratings). Finally, we apply pattern recognition algorithms to discover, confirm and explain what we measure.
who
Meet the team
Dr. Roeland Dietvorst
Scientific Director
Martijn Bakker
Finance & Operations
Marloes Grutter
Researcher
Nienke Tjalma
Research Manager
Jaklien Woerlee
Office Manager
Dr. Rosanne van Diepen
Senior Scientist
Thomas Libosan
Researcher
Beau Roos
Multimedia Intern
Alexandra Jahaleanu
Researcher
Mayca Thijssen
Research Manager
Yves van Dieren
Systems & Technology
Coen Olde Olthof
Managing Director
Coert van Gemeren
Senior Scientist
Irene Schaaper
Researcher
Sanne Groenink
Account Director
News
contact
HQ Rotterdam
Weena 250
3012 NJ Rotterdam
The Netherlands
Phone +31(0)10 - 206 06 07
Email info@alpha.one
Amsterdam Office
Vijzelstraat 68-78
1017 HL Amsterdam
The Netherlands