Whitepapers

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Cover of the guide titled "Attention 101: The Evolution of Advertising Attention Measurement" with abstract brand shapes on a dark navy background.
Attention 101

Discover the science and economics of advertising attention. Learn how to measure, predict, and optimize creative before launch with alpha.one.

Blue guide cover titled Anatomy of a Winning Ad, a practical guide to creating more effective advertising, with a laptop displaying analytics charts below.
The Anatomy of a Winning Ad

Learn why most video ads get skipped in the first second, and the data-backed rules to build ads people actually watch and remember.

Get the full 10-principle framework, campaign checklist, and research breakdowns to take the guesswork out of your next campaign.
10 Principles of Marketing & Creative Effectiveness

Learn 10 practical rules backed by real data to build brand memory, capture genuine attention, and drive steady sales growth.

Digital guide cover titled "Neuromarketing Learnings: High-Impact Fundamentals" with the subtitle "7 Scientific Triggers to Encode Brand Memory and Capture Attention." The design features white text on a dark blue background with an illustration of a human brain at the bottom.
Neuromarketing Learnings: 7 High Impact Fundamentals

Master 7 scientific principles to encode brand memory and capture human focus. Download alpha.one’s high-impact neuromarketing playbook.

Leveraging AI to win attention on your YouTube ads whitepaper from junbi.ai
Leveraging AI to win attention on your YouTube ads

Maximize YouTube ad ROI. Use junbi’s predictive AI and neuroscientific metrics to beat the 2.5-second attention threshold and drive sales.

Visualisation of an artificial neural network (ANN) on a cover page
A look at the technology behind our platforms

Discover the predictive AI driving alpha.one. Learn how our neural networks eliminate eye-tracking bias to power junbi, expoze, and our api.

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