A look at the technology behind our platforms

March 21, 2024
Visualisation of an artificial neural network (ANN) on a cover page
Coert van Gemeren
Written by

Coert van Gemeren

What if you could see what your audience will look at before they even see your ad?
This white paper breaks down the science behind alpha.one’s AI-powered attention prediction technology. You’ll learn how it simulates human eye movements using neuroscience and deep learning, predicts attention with over 95% accuracy, and delivers results in minutes not weeks. Real research, real validation, and no guesswork. Download the whitepaper and see how attention prediction really works.

Download the whitepaper
Related Insights
A sleek, scientific illustration of a human eye in cool blue and purple tones, representing the biological basis of eye-tracking research and the measurement of attentional synchrony in video advertising.

The Science of Synchrony: How Visual Complexity Governs Video Ad Performance

A global expert team in JAMS reveals a 26.4% 'Complexity Tax' and a 0.66s peak in viewer attention. Learn to bridge science and creative with predictive AI

READ MORE
An illustration of the Super Bowl 2026 (LX) match, used as a focal point for alpha.one's neural branding audit and Attention-AI performance review.

The $8 Million Ghost: A Neural Audit of Super Bowl LX

Neural audit of 2026 Super Bowl ads via Attention-AI. Data reveals a Vampire Effect where hype blocks branding. See why Raisin Bran won and Hellmann's lost

READ MORE
junbi predictive heatmap showing intense visual attention concentrated on the Specsavers logo added to fix narrative tunnel vision in their viral airport ad.

Ad Analysis: Specsavers and Narrative Tunnel Vision

A Specsavers ad had 93% Breakthrough but only 6% Brand Attention. We analyzed why humor often hides low performance and how neuroscience can fix it.

READ MORE

Subscribe to our monthly newsletter.

Stay ahead of the competition with a monthly summary of our top articles and new scientific research.