Retail and packaging

Predict if your products will stand out from the clutter.

Consumers are constantly bombarded with brands, products and ads. Make sure that yours get the attention they deserve.

Results in minutes; no participants required
Based on decades of neuroscientific research
Prediction accuracy of 95%, externally validated by MIT
example retail store analysed with heatmap

Trusted by leading brands from all over the world

Randstad logo in white
Cloetta logo in white
KPN logo in white
Friesland Campina logo in white
Sunweb logo in white
Quick and cost-effective

Quickly test and validate before launch.

Launching a new promotion or campaign in store? Make sure your assets don't get lost in the clutter by predicting and optimising for visual attention

Budget-friendly pricing
Instant results
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Example of a retail POS analysed with an heatmap

Improve your point of sale displays

A/B test and optimise your displays to maximise impact at the point of purchase

95% Accuracy
Quantify visual attention
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endless applications

See through the eyes of your customer


Test any product, shelf or signage

Product packaging analysed with an attention heatmap
Products and packaging

Have you perfected the visual hierarchy on your product packaging?

In-store shelf analysed with attention heatmap
Shelf optimisation

Test your products the way consumers would see them, and ensure you're standing out from the competition

In-store signage analysed with an attention heatmap
In-store signage

Make sure your key message gets noticed by optimising your in-store signage to maximise attention


What our clients are saying

Henrike Reinhardt

Testing with has become an integral aspect of our strategies, emphasising its importance and user-friendly integration. With reliable customer service, is utilised across different countries.

Sjoerd Jagersma
Global (digital) media manager, FrieslandCampina
Henrike Reinhardt

With, there is more testing and it has become a more vital part of our processes because it’s so accessible. Now, I dare anyone to say that they don’t have 2 minutes to test a campaign!

Henrike Reinhardt
Skim Group
SKIM logo
Frequently asked questions

Not sure where to start? We're here to help!

How does the accuracy compare to traditional eye-tracking research?
Is the technology behind scientifically valid?
What would be the outcome when I process an image?
Why is predicting attention important?
What does the Area Of Interest value tell me?
Do my unused credits roll over to the next month?
Do you offer one-off analysis for images or videos?
I'm looking for the pricing for the API plan, where can i see this?
What if I have more questions?

Start breaking through the clutter

Join the growing number of brands optimizing their creative with AI