An Introduction to YouTube Advertising

December 18, 2023
Introduction to YouTube Advertising whitepaper from
Damian Pandolfo
Written by

Damian Pandolfo

Are you looking to grow your reach with YouTube ads, but you’re not sure where to start?

Being the second-most visited website globally, with advanced targeting capabilities and a user-friendly platform, YouTube is a highly dependable platform for any advertiser looking to grow their digital reach, particularly among Millennials and Gen Z – with 91% and 95% of these groups respectively being YouTube users.

But what do you need to keep in mind when creating an effective YouTube ad? And how is it different to TV advertising and other channels?

In this whitepaper, we’ve gathered all the information you need to know to get a head-start on your YouTube ads strategy. Here’s a sneak preview of what you’ll find inside:

  • Why YouTube is one of the top digital channels for advertisers
  • How YouTube can help you drive your advertising goals – no matter which stage in the funnel
  • What are the typical challenges that brands face when advertising on YouTube?
  • How to optimise your creative for YouTube
  • Neuroscientific insights for effective YouTube ads
  • What is the best campaign strategy to meet your advertising goals on YouTube?

Download the whitepaper
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