Evidence/Science-Based Marketing
Why Motion Attracts Attention
Motion onset grabs attention, but it doesn’t choose what people remember. Use movement deliberately, tie brand cues to it, and watch for overload.
Juliana Isabel Valera
November 12, 2026
Marketing isn’t guesswork. This series explores how data and predictive insights are changing the way we create and measure ads—so you can make smarter decisions before spending a single media dollar.
Motion onset grabs attention, but it doesn’t choose what people remember. Use movement deliberately, tie brand cues to it, and watch for overload.
Delivered isn’t seen, and seen isn’t remembered. Learn how attention is measured, how AI predicts it, and why it must be judged against memory and outcomes
Learn how brand reveal timing, pulsing, and active vs. passive audiences impact recall. Test your ad's reveal with junbi and expoze by alpha.one.
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Only 34.4% of U.S. homes still pay for cable. See 2026 stats on CTV, YouTube and linear TV, and how to split your advertising budget across all three.
Scarcity cues like “Only 3 left” boost perceived value, but they can backfire. See the research on quantity vs. time, attention, and when urgency fails.
Auditory cues trick the brain into feeling digital products, boosting perceived quality and sales when paired with process-focused ad framing.
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