Evidence/Science-Based Marketing

Marketing isn’t guesswork. This series explores how data and predictive insights are changing the way we create and measure ads—so you can make smarter decisions before spending a single media dollar.

Kleenex 3D billboard. A child with a big snot bubble and a tissue box kept next to him.
Evidence/Science-Based Marketing
How Do 3d Billboards Work?

Curious about 3D billboards? Find out how they grab attention, the technology behind them, and the diverse types you can see today.

Daan van der Wiele
June 24, 2024
CTV
Evidence/Science-Based Marketing
What are the Advantages of Shifting from TV to Online Ads?

From traditional TV to YouTube, explore the rise of Connected TV (CTV) in advertising—targeted benefits and statistics show its impact.

Nandini Agarwal
June 12, 2024
A woman sitting in front of her computer, distracted with her phone
Evidence/Science-Based Marketing
Duration-Based Attention Metrics: A Siren Song for Marketers?

Skip the Long Ads! Quality over Quantity for Attention Marketing. Learn how to craft impactful ads that resonate & ditch misleading duration metrics.

Nandini Agarwal
April 10, 2024
A laptop which shows an AI bot in it with a stack of pencils kept on the left side of the laptop
Evidence/Science-Based Marketing
AI Marketing Automation: What You Need To Know

Looking for a smart strategy to enhance your marketing and productivity? Try AI marketing automation. Learn how you can use this and the tools available.

A lens with an iphone in the middle where a girl is recording herself. The lens has a huge youtube shorts logo in the middle
Evidence/Science-Based Marketing
How Does The YouTube Shorts Algorithm Work?

Explore the inner workings of the YouTube Shorts Algorithm in 2023. Uncover strategies to make your Shorts stand out and boost visibility.

Nandini Agarwal
March 11, 2024

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