Evidence/Science-Based Marketing

Marketing isn’t guesswork. This series explores how data and predictive insights are changing the way we create and measure ads—so you can make smarter decisions before spending a single media dollar.

CTV
Evidence/Science-Based Marketing
What are the Advantages of Shifting from TV to Online Ads?

From traditional TV to YouTube, explore the rise of Connected TV (CTV) in advertising—targeted benefits and statistics show its impact.

Marta Jensen
June 12, 2024
A woman sitting in front of her computer, distracted with her phone
Evidence/Science-Based Marketing
Duration-Based Attention Metrics: A Siren Song for Marketers?

Skip the Long Ads! Quality over Quantity for Attention Marketing. Learn how to craft impactful ads that resonate & ditch misleading duration metrics.

Marta Jensen
April 10, 2024
A laptop which shows an AI bot in it with a stack of pencils kept on the left side of the laptop
Evidence/Science-Based Marketing
AI Marketing Automation: What You Need To Know

Looking for a smart strategy to enhance your marketing and productivity? Try AI marketing automation. Learn how you can use this and the tools available.

A lens with an iphone in the middle where a girl is recording herself. The lens has a huge youtube shorts logo in the middle
Evidence/Science-Based Marketing
How Does The YouTube Shorts Algorithm Work?

Explore the inner workings of the YouTube Shorts Algorithm in 2023. Uncover strategies to make your Shorts stand out and boost visibility.

Marta Jensen
March 11, 2024
Visual comparison of attention metrics and performance metrics used to evaluate advertising effectiveness with junbi.
Evidence/Science-Based Marketing
The 'Why' Behind the Click: Unlocking Ad Success with Attention Metrics

Unsure how to measure marketing success? Discover how attention metrics and new trends are redefining how brands evaluate ad performance.

Marta Jensen
March 4, 2024
New York times square with big advertisement billboards
Evidence/Science-Based Marketing
What Is Attention Marketing?

Master attention marketing for success. Learn to leverage it in marketing with real-time examples.

Marta Jensen
February 26, 2024

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