Evidence/Science-Based Marketing

Marketing isn’t guesswork. This series explores how data and predictive insights are changing the way we create and measure ads—so you can make smarter decisions before spending a single media dollar.

A woman sitting in front of her computer, distracted with her phone
Evidence/Science-Based Marketing
Duration-Based Attention Metrics: A Siren Song for Marketers?

Skip the Long Ads! Quality over Quantity for Attention Marketing. Learn how to craft impactful ads that resonate & ditch misleading duration metrics.

Marta Jensen
April 10, 2024
A lens with an iphone in the middle where a girl is recording herself. The lens has a huge youtube shorts logo in the middle
Evidence/Science-Based Marketing
How Does The YouTube Shorts Algorithm Work?

Explore the inner workings of the YouTube Shorts Algorithm in 2023. Uncover strategies to make your Shorts stand out and boost visibility.

Marta Jensen
March 11, 2024
Visual comparison of attention metrics and performance metrics used to evaluate advertising effectiveness with junbi.
Evidence/Science-Based Marketing
The 'Why' Behind the Click: Unlocking Ad Success with Attention Metrics

Unsure how to measure marketing success? Discover how attention metrics and new trends are redefining how brands evaluate ad performance.

Marta Jensen
March 4, 2024
A podcast scene, where a man is talking on his mike with a coffee mug in his hand and his laptop opened in front of him
Evidence/Science-Based Marketing
2024's Best Marketing Podcasts: Top 5 Must-Hear Picks for Marketers

In just 5 minutes, you will have a list of the top strategies and stories from the best marketers in the world, featured in these 5 podcasts.

Adrian Novak
March 1, 2024
The UPS store 3D billboard at the heart of New York City
Evidence/Science-Based Marketing
3D Billboards: Everything You Need to Know in 10 Minutes

Master 3D billboards in just 10 minutes. Get clear, simple insights and launch your own campaign immediately.

Daan van der Wiele
February 28, 2024
New York times square with big advertisement billboards
Evidence/Science-Based Marketing
What Is Attention Marketing?

Master attention marketing for success. Learn to leverage it in marketing with real-time examples.

Marta Jensen
February 26, 2024

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