Evidence/Science-Based Marketing

Marketing isn’t guesswork. This series explores how data and predictive insights are changing the way we create and measure ads—so you can make smarter decisions before spending a single media dollar.

A girl on a yellow background looking confused
Evidence/Science-Based Marketing
Why Your Ad Isn't Receiving Enough Attention; Our Chat with Klaas Weima

Learn from Klaas Weima, best-selling author on why it's becoming harder to get our audience's attention. And six key attention triggers for your next ad.

Daan van der Wiele
February 22, 2024
A girl starting at her computer screen, touching her eye glasses with one hand, looking focused
Evidence/Science-Based Marketing
Why measuring Attention is one of the smartest and simplest things you should be doing

Let's examine why measuring attention is one of the smartest and simplest things you can do.

Marta Jensen
February 19, 2024
The UPS store 3D billboard at the heart of New York City
Evidence/Science-Based Marketing
3D Billboards: Everything You Need to Know in 10 Minutes

Master 3D billboards in just 10 minutes. Get clear, simple insights and launch your own campaign immediately.

Daan van der Wiele
February 28, 2024
A girl doing a podcast with her laptop open in front of her
Evidence/Science-Based Marketing
Top 8 Podcasts any UX designer should listen to in 2023

Our pick of the top 8 podcasts any UX designer should listen to in 2022.

Adrian Novak
February 1, 2024
A podcast scene, where a man is talking on his mike with a coffee mug in his hand and his laptop opened in front of him
Evidence/Science-Based Marketing
2024's Best Marketing Podcasts: Top 5 Must-Hear Picks for Marketers

In just 5 minutes, you will have a list of the top strategies and stories from the best marketers in the world, featured in these 5 podcasts.

Adrian Novak
March 1, 2024
a mobile screen with the tiktok symbol
Evidence/Science-Based Marketing
How To Really Surge TikTok Views Instantly

Your brand awareness will be greatly improved by using Instagram Reels, TikTok and YT shorts, these videos break through more than TV and digital videos

Adrian Novak
January 8, 2024

Subscribe to our monthly newsletter.

Stay ahead of the competition with a monthly summary of our top articles and new scientific research.