Evidence/Science-Based Marketing

Marketing isn’t guesswork. This series explores how data and predictive insights are changing the way we create and measure ads—so you can make smarter decisions before spending a single media dollar.

A graph on a wooden table, with a person pointing at a chart with their pen
Evidence/Science-Based Marketing
Attention Metrics: Is this a better measure of advertising success than performance metrics?

Unsure how to measure marketing success? This blog unveils the best strategy and explores current trends that will reshape your metrics approach.

Nandini Agarwal
March 4, 2024
New York times square with big advertisement billboards
Evidence/Science-Based Marketing
What Is Attention Marketing?

Master attention marketing for success. Learn to leverage it in marketing with real-time examples.

Nandini Agarwal
February 26, 2024
A girl on a yellow background looking confused
Evidence/Science-Based Marketing
Why Your Ad Isn't Receiving Enough Attention; Our Chat with Klaas Weima

Learn from Klaas Weima, best-selling author on why it's becoming harder to get our audience's attention. And six key attention triggers for your next ad.

Daan van der Wiele
February 22, 2024
A girl starting at her computer screen, touching her eye glasses with one hand, looking focused
Evidence/Science-Based Marketing
Why measuring Attention is one of the smartest and simplest things you should be doing

Let's examine why measuring attention is one of the smartest and simplest things you can do.

Nandini Agarwal
February 19, 2024
The UPS store 3D billboard at the heart of New York City
Evidence/Science-Based Marketing
3D Billboards: Everything You Need to Know in 10 Minutes

Master 3D billboards in just 10 minutes. Get clear, simple insights and launch your own campaign immediately.

Daan van der Wiele
February 28, 2024

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