Evidence/Science-Based Marketing

Marketing isn’t guesswork. This series explores how data and predictive insights are changing the way we create and measure ads—so you can make smarter decisions before spending a single media dollar.

YouTube symbol in the middle of a dark blue gradient background
Evidence/Science-Based Marketing
Ad Trends 2024: What You Need to Know for YouTube Advertising

In just 5 minutes, discover top YouTube ad trends, Shoppable, CTV, and, Shorts to boost engagement and drive conversions today.

Adrian Novak
February 10, 2024
A girl looking at her laptop screen smiling and taking notes
Evidence/Science-Based Marketing
Top 10 Tips and Best Practices for YouTube Ads

Want better YouTube ads? Get proven strategies and expert tips to boost performance and stand out.

Marta Jensen
January 4, 2024
A phone screen which has YouTube Shorts on written on it and a hand around the mobile screen.
Evidence/Science-Based Marketing
YouTube Shorts Ads: Your Ultimate Guide to Captivating Audiences in Seconds

Want to boost engagement fast? Learn how YouTube Shorts Ads are changing the game and how your brand can use them to drive real results.

Adrian Novak
December 22, 2023

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