Evidence/Science-Based Marketing

Marketing isn’t guesswork. This series explores how data and predictive insights are changing the way we create and measure ads—so you can make smarter decisions before spending a single media dollar.

A girl on a yellow background looking confused
Evidence/Science-Based Marketing
Why Your Ad Isn't Receiving Enough Attention; Our Chat with Klaas Weima

Learn from Klaas Weima, best-selling author on why it's becoming harder to get our audience's attention. And six key attention triggers for your next ad.

Daan van der Wiele
February 22, 2024
A girl starting at her computer screen, touching her eye glasses with one hand, looking focused
Evidence/Science-Based Marketing
Why measuring Attention is one of the smartest and simplest things you should be doing

Let's examine why measuring attention is one of the smartest and simplest things you can do.

Marta Jensen
February 19, 2024
YouTube symbol in the middle of a dark blue gradient background
Evidence/Science-Based Marketing
Ad Trends 2024: What You Need to Know for YouTube Advertising

In just 5 minutes, discover top YouTube ad trends, Shoppable, CTV, and, Shorts to boost engagement and drive conversions today.

Adrian Novak
February 10, 2024
A girl doing a podcast with her laptop open in front of her
Evidence/Science-Based Marketing
Top 8 Podcasts any UX designer should listen to in 2023

Our pick of the top 8 podcasts any UX designer should listen to in 2022.

Adrian Novak
February 1, 2024
a mobile screen with the tiktok symbol
Evidence/Science-Based Marketing
How To Really Surge TikTok Views Instantly

Your brand awareness will be greatly improved by using Instagram Reels, TikTok and YT shorts, these videos break through more than TV and digital videos

Adrian Novak
January 8, 2024
A girl looking at her laptop screen smiling and taking notes
Evidence/Science-Based Marketing
Top 10 Tips and Best Practices for YouTube Ads

Want better YouTube ads? Get proven strategies and expert tips to boost performance and stand out.

Marta Jensen
January 4, 2024

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