Sofia Nascimbeni is a Marketing Manager at alpha.one, where she turns neuroscience and data into stories that marketers actually want to read. Blending creativity with strategic thinking, Sofia crafts content that bridges evidence-based marketing and real-world application, from attention insights to practical campaign strategies. She believes great marketing connects curiosity with clarity, making complex ideas simple, actionable, and genuinely inspiring.
A global expert team in JAMS reveals a 26.4% 'Complexity Tax' and a 0.66s peak in viewer attention. Learn to bridge science and creative with predictive AI
Neural audit of 2026 Super Bowl ads via Attention-AI. Data reveals a Vampire Effect where hype blocks branding. See why Raisin Bran won and Hellmann's lost
A Specsavers ad had 93% Breakthrough but only 6% Brand Attention. We analyzed why humor often hides low performance and how neuroscience can fix it.
Discover five neuroscience-backed principles to make ads more memorable using emotion, attention, and predictive testing.
Exclusive Research Partner:
