Coen Olde Olthof, the founder of Alpha.one, is a leading expert in attention marketing, advertising, and neuromarketing. His passion for exploring the intersections of technology, cognition, and the subconscious began early in life, driving his career as a renowned marketer and speaker. Coen enjoys sharing his insights on how people are influenced without realizing it, aiming to enhance products, marketing strategies, and daily interactions through a deeper understanding of human behavior.
As a former CMO and one of the top 10 marketers in the Netherlands, Coen brings a wealth of experience and a unique perspective to his work. He excels at making complex concepts accessible and engaging for diverse audiences, using his interactive presentation style to ensure his talks are both informative and memorable.
Coen's articles delve into the nuances of attention marketing, the intricacies of effective advertising, and the fascinating world of neuromarketing. His work is grounded in his extensive knowledge of artificial intelligence and cognitive psychology, offering readers valuable insights into the subconscious influences on human behavior.
Marketing scientist Byron Sharp talks with alpha.one about Double Jeopardy, Distinctive Assets, and why attention still drives brand growth.
Learn what 5,000 YouTube ad tests reveal about how the brain responds to ads—and five psychology-backed ways to capture attention fast.
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Visuals dominate ad effectiveness by grabbing attention instantly. Learn why strong branding and design drive recall, even when ads are watched on mute.
Nick Asbury challenges the "purpose movement" in marketing. Discover why he thinks brands should focus on creativity over activism in this candid interview
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Explore insights from branding expert Jenni Romaniuk on brand health, tracking success, and building effective strategies for lasting brand growth.
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Explore Les Binet's insights on balancing short-term wins with long-term brand growth for effective marketing strategies that drive real results.
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