Coen Olde Olthof, the founder of Alpha.one, is a leading expert in attention marketing, advertising, and neuromarketing. His passion for exploring the intersections of technology, cognition, and the subconscious began early in life, driving his career as a renowned marketer and speaker. Coen enjoys sharing his insights on how people are influenced without realizing it, aiming to enhance products, marketing strategies, and daily interactions through a deeper understanding of human behavior.

As a former CMO and one of the top 10 marketers in the Netherlands, Coen brings a wealth of experience and a unique perspective to his work. He excels at making complex concepts accessible and engaging for diverse audiences, using his interactive presentation style to ensure his talks are both informative and memorable.

Expertise and Contributions:

Coen's articles delve into the nuances of attention marketing, the intricacies of effective advertising, and the fascinating world of neuromarketing. His work is grounded in his extensive knowledge of artificial intelligence and cognitive psychology, offering readers valuable insights into the subconscious influences on human behavior.

Professional Recognition and Speaking Engagements:

• Chairman of the I-Com Behavioral Science Council: Leading efforts to integrate behavioral science into marketing practices.
• Sought-After Speaker: Featured at prestigious events such as TEDx and The Neuromarketing World Forum, Coen shares his expertise with global audiences.
• Top 10 Marketers in the Netherlands, when he worked as a CMO: Recognized for his exceptional contributions to the marketing field.

Publications and Articles:

• "Hoe meet je de gezondheid van je merk" on Adformatie: Read the article
• "Exploring Brand Health" on LinkedIn: Read the article

Connect with Coen:

• LinkedIn