Coen Olde Olthof, Founder, Sales & Storytelling at alpha.one, is a leading expert in attention marketing, advertising, and neuromarketing. His passion for exploring the intersections of technology, cognition, and the subconscious began early in life, driving his career as a renowned marketer and speaker. Coen enjoys sharing his insights on how people are influenced without realizing it, aiming to enhance products, marketing strategies, and daily interactions through a deeper understanding of human behavior.
With a strong background as a former CMO and one of the top 10 marketers in the Netherlands, Coen brings a wealth of experience and a unique perspective to his work. He excels at making complex concepts accessible and engaging for diverse audiences, using his interactive presentation style to ensure his talks are both informative and memorable. His overarching goal is to help good companies make better decisions by decoding the decision architecture that drives day-to-day consumer choices.
Coen's articles delve into the nuances of attention marketing, the intricacies of effective advertising, and the fascinating world of neuromarketing. His work is grounded in his extensive knowledge of artificial intelligence and cognitive psychology, offering readers valuable insights into the subconscious influences on human behavior and how the brain reacts to creative content.
Les Binet proves that media scale accounts for 80% of campaign effectiveness, warning that prioritizing short-term ROI over broad reach ruins brands.
Mark Ritson and Google's Martijn Bertisen dismantle marketing's false binaries. Learn why synthetic data, pricing psychology, and strategy drive profit.
Peter Field exposes the billions wasted on short-term performance and cheap reach. Discover why attentive reach and creative metrics drive real growth.
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