Neuroscience of Ads (Unpredictability of Ads)

Neuroscience of Ads (Unpredictability of Ads)

A girl looking at YouTube ad
Neuroscience of Ads (Unpredictability of Ads)
How to Stop People from Skipping Your YouTube Ad

Tired of viewers skipping your YouTube ads? Learn why it happens—and how to fix it using neuroscience-backed tips. Make the first second count.

Daan van der Wiele
April 24, 2025
Many people standing side by side and looking at their phones
Neuroscience of Ads (Unpredictability of Ads)
Psychology of Ads: Lessons from 5,000 YouTube Ad Tests

Learn what 5,000 YouTube ad tests reveal about how the brain responds to ads—and five psychology-backed ways to capture attention fast.

Coen Olde Olthof
April 11, 2025
culture difference of greeting each other
Neuroscience of Ads (Unpredictability of Ads)
Psychology of Advertising: How Cultural Differences and Subconscious Behavior Shape Ads

Is attention universal? This blog explores how neuroscience and culture shape ad perception, revealing what stays constant and what varies across regions.

Nandini Agarwal
February 7, 2025
A cutting board with a cabbage cut in half, that looks like a brain and the knife on its side
Neuroscience of Ads (Unpredictability of Ads)
How Might Businesses Use Cognitive Biases To Their Advantage

Learn how businesses can use cognitive biases to influence decisions, boost sales, and create stronger customer connections.

Daan van der Wiele
October 15, 2024
A brain lit up with circuits and a hand on the left side with a phone which has YouTube logo on it
Neuroscience of Ads (Unpredictability of Ads)
How to create an ad on YouTube by leveraging neuroscience? Google Masterclass Recap

Discover how attention works in the brain to craft captivating ads. Gain insights from our Google Masterclass event and elevate your strategy!

Nandini Agarwal
May 15, 2024

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