Marketing

The latest insights and expert resources on all things marketing, neuromarketing and advertising

James Hurman, smiling in glasses and a black T-shirt, beside the title “Performance is Simple, Branding is Difficult” on a blue gradient background.
Challenges for Marketers When Making Ads
Performance is Simple, Branding is Difficult: An Interview with James Hurman

James Hurman on the performance trap: why advertising must create future demand, why the 50/50 split keeps appearing, and why AI won’t replace brand.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
October 15, 2026
Headshot of Marc de Swaan Arons on a blue gradient background with the text: "The Marketer the Business Needs Right Now."
Challenges for Marketers When Making Ads
The Marketer the Business Needs Right Now: An Interview with Marc de Swaan Arons

Based on the study by Marc de Swaan Arons, CMOs must shift from managing budgets to architecting enterprise growth and leveraging human empathy alongside A

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
October 8, 2026
Close-up of a white vintage typewriter with a sheet of paper that has "ARTIFICIAL INTELLIGENCE" typed in bold, black capital letters.
Challenges for Marketers When Making Ads
The AI Skip Reflex: Why Predictability Kills Audience Retention

Discover why readers instantly scroll past AI content and how to break the "AI Skip Reflex" by crafting unpredictable, high-engagement writing.

Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.
Juliana Isabel Valera
September 29, 2026
A professional camera screen displays a musical group performing live in a studio, with the actual stage blurred in the background.
Challenges for Marketers When Making Ads
Attention-Grabbing YouTube Ads: 4 Creative Rules

Struggling with ad results? Elevate your YouTube ads using these tips from Junbi. Outperform your competition and grab attention cost-effectively!

Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.
Juliana Isabel Valera
September 24, 2026
Laptop showing a YouTube analytics dashboard with metrics and growth charts on a wooden desk.
Challenges for Marketers When Making Ads
Youtube Advertising Costs in 2026: Average CPV, CPM & Benchmarks

In this updated guide, discover how much it costs to advertise on YouTube in 2026, which factors affect your costs, and what ad format is best for you.

Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.
Juliana Isabel Valera
September 22, 2026
A bar graph with a red arrow on top of it showing an upward trend. A hand pointing in the background at the top of the arrow.
Challenges for Marketers When Making Ads
Improve YouTube Ad ROI: 4 Creative Rules for Higher ROAS

Elevate YouTube ads with tips on standing out, optimizing creative, strategic targeting, and AI tools like Junbi.

Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.
Juliana Isabel Valera
September 17, 2026
Business market research document displaying pie chart data analysis, company financial metrics, and magnifying glass.
Challenges for Marketers When Making Ads
How To See Competitor YouTube Ads for Free in 2026

Audit competitor YouTube ads for free using Google Ads Transparency Center. Learn to analyze hooks, visual focus, and pre-test assets with AI.

Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.
Juliana Isabel Valera
September 15, 2026
A woman with AI codes beamed on her face
Challenges for Marketers When Making Ads
AI-Generated Ads: The Future of Video Advertising & ROI

Thanks to recent advancements, it's now possible to generate video ads completely with AI. But is this the future of advertising? Read more to find out!

Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.
Juliana Isabel Valera
September 10, 2026
YouTube website homepage featuring the logo, search bar, and sidebar navigation menu.
Challenges for Marketers When Making Ads
YouTube Ads Strategy in 2026: A 5-Step Playbook for Higher ROAS

Discover how to build a high-ROI YouTube ad strategy using creative optimization, AI pre-testing tools, the ABCD framework, and first-5-second hooks.

Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.
Juliana Isabel Valera
September 8, 2026
Person holding a remote and pointing at a smart TV streaming platform, illustrating connected TV advertising.
Challenges for Marketers When Making Ads
Connected TV Advertising: What Is CTV & How To Boost ROAS

What is Connected TV, how is it different from traditional TV? Learn all about Connected TV and its impact on advertisers in this blog article.

Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.
Juliana Isabel Valera
September 3, 2026
A conceptual, textural graph showing a declining curve of fuzzy balls over smaller figures, shifting color from orange to pink to purple on a light backdrop.
Challenges for Marketers When Making Ads
From Attention to Retention: The Science Behind Retention and Why Getting Noticed is Not Enough

Getting noticed isn't enough. Discover the science of ad retention, why the 3-second threshold matters, and how to optimize for maximum sales lift.

Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.
Juliana Isabel Valera
August 25, 2026
Different YouTube Shorts in the background with YouTube symbol and Shorts written in the middle of the image
Challenges for Marketers When Making Ads
YouTube Shorts Advertising: 4 Data-Backed Creative Strategies

Learn how to create high-performing YouTube Shorts ads. Master 3-second visual hooks, leverage shoppable CTAs, and pre-test creative with predictive AI.

Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.Headshot of Juliana Isabel Valera, Content Marketing specialist at alpha.one, wearing glasses and smiling against a light background.
Juliana Isabel Valera
August 24, 2026
Challenges for Marketers When Making Ads
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Challenges for Marketers When Making Ads
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Challenges for Marketers When Making Ads
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Challenges for Marketers When Making Ads
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Challenges for Marketers When Making Ads
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Challenges for Marketers When Making Ads
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Challenges for Marketers When Making Ads
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Challenges for Marketers When Making Ads
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Challenges for Marketers When Making Ads
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Challenges for Marketers When Making Ads
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Challenges for Marketers When Making Ads
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Challenges for Marketers When Making Ads
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