alpha.one Blog | Marketing

A picture of Coen Olde Olthof, Martijn Bertisen and Mark Ritson

Marketing

Bothism, AI & Marketing Strategy. An interview with Mark Ritson and Martijn Bertisen

Mark Ritson and Google's Martijn Bertisen dismantle marketing's false binaries. Learn why synthetic data, pricing psychology, and strategy drive profit.

Coen Olde Olthof

June 23, 2026

Marketing

Seductive, but wrong. An interview with Peter Field

Peter Field exposes the billions wasted on short-term performance and cheap reach. Discover why attentive reach and creative metrics drive real growth.

Coen Olde Olthof

June 15, 2026

A sleek, scientific illustration of a human eye in cool blue and purple tones, representing the biological basis of eye-tracking research and the measurement of attentional synchrony in video advertising.

Marketing

The Science of Synchrony: How Visual Complexity Governs Video Ad Performance

A global expert team in JAMS reveals a 26.4% 'Complexity Tax' and a 0.66s peak in viewer attention. Learn to bridge science and creative with predictive AI

Sofia Nascimbeni

April 7, 2026

An illustration of the Super Bowl 2026 (LX) match, used as a focal point for alpha.one's neural branding audit and Attention-AI performance review.

Marketing

The $8 Million Ghost: A Neural Audit of Super Bowl LX

Neural audit of 2026 Super Bowl ads via Attention-AI. Data reveals a Vampire Effect where hype blocks branding. See why Raisin Bran won and Hellmann's lost

Sofia Nascimbeni

February 16, 2026

Marketing

Ad Analysis: Specsavers and Narrative Tunnel Vision

A Specsavers ad had 93% Breakthrough but only 6% Brand Attention. We analyzed why humor often hides low performance and how neuroscience can fix it.

Sofia Nascimbeni

November 27, 2025

Abstract visualization of a human head made of colorful neural lines symbolizing emotion, memory, and attention flow in predictive neuroscience.

Marketing

Top 5 Neuromarketing Tips: How to Be Remembered in the Age of Predictive Attention

Discover five neuroscience-backed principles to make ads more memorable using emotion, attention, and predictive testing.

Sofia Nascimbeni

October 28, 2025

Marketing

Professor Byron Sharp on Brand Growth, Double Jeopardy, and the Attention Economy

Marketing scientist Byron Sharp talks with alpha.one about Double Jeopardy, Distinctive Assets, and why attention still drives brand growth.

Coen Olde Olthof

October 2, 2025

McDonald's mascot vs Cardi B in reebok ad

Marketing

Mascots Over Celebs? What Actually Boosts Ad Recall

Mascots vs. Celebs: Which truly boosts ad recall? The surprising science behind who makes your brand unforgettable.

Marta Jensen

June 10, 2025

Marketing

Why Your Logo Isn’t Enough: Building a Brand Asset System That Sticks

Your logo isn’t your brand. Learn how to build a system of brand assets that actually sticks and gets noticed in a world full of noise.

Marta Jensen

May 23, 2025

Marketing

YouTube Ad Performance Benchmarks: What We Learned from Testing 5,000 Ads

Most YouTube ads get skipped. We analyzed 4,872 ads to reveal what actually works—from bold openings to brain-friendly design. Here's what to know.

Marta Jensen

May 6, 2025

Marketing

Inconsistent Branding Is Costing You Sales: Here’s How to Fix It Fast

Inconsistent branding drains recognition and revenue. Learn how to spot the leaks, fix them fast, and make every ad dollar count.

Daan van der Wiele

April 30, 2025

Marketing

How to Stop People from Skipping Your YouTube Ad

Tired of viewers skipping your YouTube ads? Learn why it happens—and how to fix it using neuroscience-backed tips. Make the first second count.

Daan van der Wiele

April 24, 2025

Marketing

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Marketing

Marketing

Bothism, AI & Marketing Strategy. An interview with Mark Ritson and Martijn Bertisen

Seductive, but wrong. An interview with Peter Field

The Science of Synchrony: How Visual Complexity Governs Video Ad Performance

The $8 Million Ghost: A Neural Audit of Super Bowl LX

Ad Analysis: Specsavers and Narrative Tunnel Vision

Top 5 Neuromarketing Tips: How to Be Remembered in the Age of Predictive Attention

Professor Byron Sharp on Brand Growth, Double Jeopardy, and the Attention Economy

Mascots Over Celebs? What Actually Boosts Ad Recall

Why Your Logo Isn’t Enough: Building a Brand Asset System That Sticks

YouTube Ad Performance Benchmarks: What We Learned from Testing 5,000 Ads

Inconsistent Branding Is Costing You Sales: Here’s How to Fix It Fast

How to Stop People from Skipping Your YouTube Ad

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