Marketing

The latest insights and expert resources on all things marketing, neuromarketing and advertising

Kleenex 3D billboard. A child with a big snot bubble and a tissue box kept next to him.
Marketing
How Do 3d Billboards Work?

Curious about 3D billboards? Find out how they grab attention, the technology behind them, and the diverse types you can see today.

Daan van der WieleDaan van der Wiele
Daan van der Wiele
Jun 20, 2024
CTV
Marketing
What are the Advantages of Shifting from TV to Online Ads?

From traditional TV to YouTube, explore the rise of Connected TV (CTV) in advertising—targeted benefits and statistics show its impact.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
Jun 19, 2024
A brain lit up with circuits and a hand on the left side with a phone which has YouTube logo on it
Marketing
How to create an ad on YouTube by leveraging neuroscience? Google Masterclass Recap

Discover how attention works in the brain to craft captivating ads. Gain insights from our Google Masterclass event and elevate your strategy!

Nandini AgarwalNandini Agarwal
Nandini Agarwal
Jun 19, 2024
A woman sitting in front of her computer, distracted with her phone
Marketing
Duration-Based Attention Metrics: A Siren Song for Marketers?

Skip the Long Ads! Quality over Quantity for Attention Marketing. Learn how to craft impactful ads that resonate & ditch misleading duration metrics.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
Jun 19, 2024
A mother with her two kids standing at a grocery store, all confused what to buy because of too many options
Marketing
Understanding Hick’s Law: How Can You Make Users Decide Quickly?

Want to make your customers buy faster? Hick’s Law can help you with that. Learn all about it with examples of big brands applying it.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
Jun 19, 2024
A laptop which shows an AI bot in it with a stack of pencils kept on the left side of the laptop
Marketing
AI Marketing Automation: What You Need To Know

Looking for a smart strategy to enhance your marketing and productivity? Try AI marketing automation. Learn how you can use this and the tools available.

Daan van der WieleDaan van der Wiele
Daan van der Wiele
Jun 20, 2024
Las Vegas Sphere displaying different colors on it with the word "sphere" written on its center
Marketing
Is Las Vegas Sphere's Attention Marketing the Next Big Advertising Breakthrough?

Want to keep up with advertising marvels? Get tips for nailing attention marketing from the Las Vegas Sphere’s strategy.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
Jun 19, 2024
A woman against yellow background wearing black VR headset
Marketing
What is Metaverse Marketing and How Can I Do It?

Learn about what it feels like to indulge in Metaverse Marketing and if your brand should start advertising in it.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
Jun 19, 2024
Drake's album cover with drake's picture in the background
Marketing
Drake's 'For All The Dogs' Album Release: A Lesson in Attention Marketing

Market like Drake's 'For All The Dogs' & become #1 in attention marketing!

Nandini AgarwalNandini Agarwal
Nandini Agarwal
Jun 19, 2024
someone holding a tiny dart-board, with the arrow placed in the middle and on the right side the words ADS are written vertically
Marketing
7 Essential Rules for Achieving the Perfect Balance Between TV and Online Video Ads in 2024

Learn the 7 rules for balancing TV and online video ads in 2024. Learn about adapting to changing viewer habits and maximizing reach and cost-effectiveness

Nandini AgarwalNandini Agarwal
Nandini Agarwal
Jun 19, 2024
A lens with an iphone in the middle where a girl is recording herself. The lens has a huge youtube shorts logo in the middle
Marketing
How Does The YouTube Shorts Algorithm Work?

Explore the inner workings of the YouTube Shorts Algorithm in 2023. Uncover strategies to make your Shorts stand out and boost visibility.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
Jun 19, 2024
A graph on a wooden table, with a person pointing at a chart with their pen
Marketing
Attention Metrics: Is this a better measure of advertising success than performance metrics?

Unsure how to measure marketing success? This blog unveils the best strategy and explores current trends that will reshape your metrics approach.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
Jun 19, 2024

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