alpha.one Blog | Marketing

Challenges for Marketers When Making Ads

The Marketer the Business Needs Right Now: An Interview with Marc de Swaan Arons

Based on the study by Marc de Swaan Arons, CMOs must shift from managing budgets to architecting enterprise growth and leveraging human empathy alongside A

Juliana Isabel Valera

October 8, 2026

Close-up of a white vintage typewriter with a sheet of paper that has "ARTIFICIAL INTELLIGENCE" typed in bold, black capital letters.

Challenges for Marketers When Making Ads

The AI Skip Reflex: Why Predictability Kills Audience Retention

Discover why readers instantly scroll past AI content and how to break the "AI Skip Reflex" by crafting unpredictable, high-engagement writing.

Juliana Isabel Valera

September 29, 2026

A professional camera screen displays a musical group performing live in a studio, with the actual stage blurred in the background.

Challenges for Marketers When Making Ads

Attention-Grabbing YouTube Ads: 4 Creative Rules

Struggling with ad results? Elevate your YouTube ads using these tips from Junbi. Outperform your competition and grab attention cost-effectively!

Juliana Isabel Valera

September 24, 2026

Laptop showing a YouTube analytics dashboard with metrics and growth charts on a wooden desk.

Challenges for Marketers When Making Ads

Youtube Advertising Costs in 2026: Average CPV, CPM & Benchmarks

In this updated guide, discover how much it costs to advertise on YouTube in 2026, which factors affect your costs, and what ad format is best for you.

Juliana Isabel Valera

September 22, 2026

A bar graph with a red arrow on top of it showing an upward trend. A hand pointing in the background at the top of the arrow.

Challenges for Marketers When Making Ads

Improve YouTube Ad ROI: 4 Creative Rules for Higher ROAS

Elevate YouTube ads with tips on standing out, optimizing creative, strategic targeting, and AI tools like Junbi.

Juliana Isabel Valera

September 17, 2026

Business market research document displaying pie chart data analysis, company financial metrics, and magnifying glass.

Challenges for Marketers When Making Ads

How To See Competitor YouTube Ads for Free in 2026

Audit competitor YouTube ads for free using Google Ads Transparency Center. Learn to analyze hooks, visual focus, and pre-test assets with AI.

Juliana Isabel Valera

September 15, 2026

A woman with AI codes beamed on her face

Challenges for Marketers When Making Ads

AI-Generated Ads: The Future of Video Advertising & ROI

Thanks to recent advancements, it's now possible to generate video ads completely with AI. But is this the future of advertising? Read more to find out!

Juliana Isabel Valera

September 10, 2026

Challenges for Marketers When Making Ads

YouTube Ads Strategy in 2026: A 5-Step Playbook for Higher ROAS

Discover how to build a high-ROI YouTube ad strategy using creative optimization, AI pre-testing tools, the ABCD framework, and first-5-second hooks.

Juliana Isabel Valera

September 8, 2026

Person holding a remote and pointing at a smart TV streaming platform, illustrating connected TV advertising.

Challenges for Marketers When Making Ads

Connected TV Advertising: What Is CTV & How To Boost ROAS

What is Connected TV, how is it different from traditional TV? Learn all about Connected TV and its impact on advertisers in this blog article.

Juliana Isabel Valera

September 3, 2026

A conceptual, textural graph showing a declining curve of fuzzy balls over smaller figures, shifting color from orange to pink to purple on a light backdrop.

Challenges for Marketers When Making Ads

From Attention to Retention: The Science Behind Retention and Why Getting Noticed is Not Enough

Getting noticed isn't enough. Discover the science of ad retention, why the 3-second threshold matters, and how to optimize for maximum sales lift.

Juliana Isabel Valera

August 25, 2026

Different YouTube Shorts in the background with YouTube symbol and Shorts written in the middle of the image

Challenges for Marketers When Making Ads

YouTube Shorts Advertising: 4 Data-Backed Creative Strategies

Learn how to create high-performing YouTube Shorts ads. Master 3-second visual hooks, leverage shoppable CTAs, and pre-test creative with predictive AI.

Juliana Isabel Valera

August 24, 2026

Challenges for Marketers When Making Ads

YouTube Ad Performance Benchmarks: What We Learned from Testing 5,000 Ads

Most YouTube ads get skipped. We analyzed 4,872 ads to reveal what actually works—from bold openings to brain-friendly design. Here's what to know.

Marta Jensen

May 6, 2025

Challenges for Marketers When Making Ads

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Challenges for Marketers When Making Ads

Marketing

The Marketer the Business Needs Right Now: An Interview with Marc de Swaan Arons

The AI Skip Reflex: Why Predictability Kills Audience Retention

Attention-Grabbing YouTube Ads: 4 Creative Rules

Youtube Advertising Costs in 2026: Average CPV, CPM & Benchmarks

Improve YouTube Ad ROI: 4 Creative Rules for Higher ROAS

How To See Competitor YouTube Ads for Free in 2026

AI-Generated Ads: The Future of Video Advertising & ROI

YouTube Ads Strategy in 2026: A 5-Step Playbook for Higher ROAS

Connected TV Advertising: What Is CTV & How To Boost ROAS

From Attention to Retention: The Science Behind Retention and Why Getting Noticed is Not Enough

YouTube Shorts Advertising: 4 Data-Backed Creative Strategies

YouTube Ad Performance Benchmarks: What We Learned from Testing 5,000 Ads

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