Marketing

The latest insights and expert resources on all things marketing, neuromarketing and advertising

Abstract visualization of a human head made of colorful neural lines symbolizing emotion, memory, and attention flow in predictive neuroscience.
Marketing
Top 5 Neuromarketing Tips: How to Be Remembered in the Age of Predictive Attention

Discover five neuroscience-backed principles to make ads more memorable using emotion, attention, and predictive testing.

Sofia NascimbeniSofia Nascimbeni
Sofia Nascimbeni
October 28, 2025
Professor Byron Sharp interview on brand growth with alpha.one
Marketing
Professor Byron Sharp on Brand Growth, Double Jeopardy, and the Attention Economy

Marketing scientist Byron Sharp talks with alpha.one about Double Jeopardy, Distinctive Assets, and why attention still drives brand growth.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
October 2, 2025
McDonald's mascot vs Cardi B in reebok ad
Marketing
Mascots Over Celebs? What Actually Boosts Ad Recall

Mascots vs. Celebs: Which truly boosts ad recall? The surprising science behind who makes your brand unforgettable.

Marta JensenMarta Jensen
Marta Jensen
June 10, 2025
brand assets
Marketing
Why Your Logo Isn’t Enough: Building a Brand Asset System That Sticks

Your logo isn’t your brand. Learn how to build a system of brand assets that actually sticks and gets noticed in a world full of noise.

Marta JensenMarta Jensen
Marta Jensen
May 23, 2025
youtube ads no skip
Marketing
YouTube Ad Performance Benchmarks: What We Learned from Testing 5,000 Ads

Most YouTube ads get skipped. We analyzed 4,872 ads to reveal what actually works—from bold openings to brain-friendly design. Here's what to know.

Marta JensenMarta Jensen
Marta Jensen
May 6, 2025
Consistent and inconsistent ladders
Marketing
Inconsistent Branding Is Costing You Sales: Here’s How to Fix It Fast

Inconsistent branding drains recognition and revenue. Learn how to spot the leaks, fix them fast, and make every ad dollar count.

Daan van der WieleDaan van der Wiele
Daan van der Wiele
April 30, 2025
A girl looking at YouTube ad
Marketing
How to Stop People from Skipping Your YouTube Ad

Tired of viewers skipping your YouTube ads? Learn why it happens—and how to fix it using neuroscience-backed tips. Make the first second count.

Daan van der WieleDaan van der Wiele
Daan van der Wiele
April 24, 2025
sunweb
Marketing
Too Many Opinions, One Clear Winner: How Sunweb Picked the Right Ad with AI

Discover how Sunweb boosted ad effectiveness by 57% using AI-powered insights from junbi—smarter edits, faster results, and better campaigns.

Marta JensenMarta Jensen
Marta Jensen
April 22, 2025
Many people standing side by side and looking at their phones
Marketing
Psychology of Ads: Lessons from 5,000 YouTube Ad Tests

Learn what 5,000 YouTube ad tests reveal about how the brain responds to ads—and five psychology-backed ways to capture attention fast.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
April 11, 2025
2 people arm wrestling and battle of the brands, automotive edition written in the center
Marketing
YouTube AdWars: Battle of the Brands - Automotive Edition

We compared YouTube ads from 4 top automotive brands—Hyundai, Zeekr, Mazda, and Nissan—to see which performs best on junbi’s ad platform.

Marta JensenMarta Jensen
Marta Jensen
February 28, 2025
audio VS video
Marketing
Why Visuals Beat Audio in Advertising: A Deep Dive into Marketing Impact

Visuals dominate ad effectiveness by grabbing attention instantly. Learn why strong branding and design drive recall, even when ads are watched on mute.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
February 14, 2025
two men arm wrestling with title battle of the brands banks edition
Marketing
YouTube AdWars: Battle of the Brands-Banks Edition

We compared YouTube ads from 4 top bank brands—ABN AMRO, Revolut, Barclays, and Lloyds—to see which performs best on junbi’s ad platform.

Marta JensenMarta Jensen
Marta Jensen
January 23, 2025
Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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