Marketing

The latest insights and expert resources on all things marketing, neuromarketing and advertising

Illustration of two hands gently holding a globe, representing universal human attention across diverse cultures.
Marketing
The Global Brain: Is Visual Attention Universal Across Cultures?

Do viewers in Tokyo see ads differently than in NY? We reveal the neuroscience of the 'Global Brain'—separating universal biology from cultural bias.

Marta JensenMarta Jensen
Marta Jensen
February 7, 2025
two men arm wrestling with title battle of the brands banks edition
Marketing
YouTube AdWars: Battle of the Brands-Banks Edition

We compared YouTube ads from 4 top bank brands—ABN AMRO, Revolut, Barclays, and Lloyds—to see which performs best on junbi’s ad platform.

Marta JensenMarta Jensen
Marta Jensen
January 23, 2025
two people doing arm wresting and "Battle of the Brands, Christmas Ads Edition" written in the middle of the image
Marketing
YouTube AdWars: Battle of the Brands - Christmas Ads Edition

Which Christmas ad will win the battle for attention? Find out as top brands go head-to-head in junbi's festive YouTube AdWars!

Marta JensenMarta Jensen
Marta Jensen
December 19, 2024
A man holding the Coca-Cola bottle from the AI-generated Christmas ad of Coca-Cola
Marketing
Coca-Cola’s AI Ad Backlash: Easy Fixes That Could’ve Turned It Around

Marketers, want to see how AI ads really perform? We dissect Coca-Cola’s AI Christmas ad, fix its flaws, and reveal how small tweaks drive big results.

Marta JensenMarta Jensen
Marta Jensen
December 3, 2024
Nick Asbury
Marketing
"Purpose Is Not the Point": Nick Asbury on Why Brands Should Rethink Their Mission

Nick Asbury challenges the "purpose movement" in marketing. Discover why he thinks brands should focus on creativity over activism in this candid interview

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
November 29, 2024
Logos of different brands
Marketing
What Are Brand Assets? 18 Key Types with World-Famous Examples to Boost Your Marketing

Explore 18 powerful brand assets that make companies unforgettable. From logos to jingles, see how they create trust and emotional connections!

Marta JensenMarta Jensen
Marta Jensen
November 26, 2024
Jenni Romaniuk
Marketing
Exploring Brand Health with Jenni Romaniuk

Explore insights from branding expert Jenni Romaniuk on brand health, tracking success, and building effective strategies for lasting brand growth.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
November 19, 2024
Les Binet
Marketing
Understanding Marketing Effectiveness with Les Binet

Explore Les Binet's insights on balancing short-term wins with long-term brand growth for effective marketing strategies that drive real results.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
November 13, 2024
A person confused thinking what should he choose?
Marketing
Ad Testing: Traditional vs. AI – Which Delivers Better Results?

Curious about which ad testing approach suits your brand? Explore the pros, cons, and costs of AI vs. traditional methods for effective ad optimization.

Marta JensenMarta Jensen
Marta Jensen
November 11, 2024
A cutting board with a cabbage cut in half, that looks like a brain and the knife on its side
Marketing
How Might Businesses Use Cognitive Biases To Their Advantage

Learn how businesses can use cognitive biases to influence decisions, boost sales, and create stronger customer connections.

Daan van der WieleDaan van der Wiele
Daan van der Wiele
October 15, 2024
Two men arm wrestling and YouTube AdWars, supermarkets edition written on the center of the image
Marketing
YouTube AdWars: Battle of the Brands - Supermarkets Edition

We compared YouTube ads from 5 top supermarket brands—Aldi, Walmart, Lidl, Tesco (Whoosh) and Penny—to see which performs best on junbi’s ad platform.

Marta JensenMarta Jensen
Marta Jensen
October 8, 2024
A laptop showing the junbi platform with Samsung ad results
Marketing
How to Interpret junbi.ai’s Results and Elevate Your Ad Performance

Learn how to optimize your ad in minutes using junbi.ai scores. Make small changes for big improvements without the need for a complete ad overhaul!

Marta JensenMarta Jensen
Marta Jensen
September 24, 2024
Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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Marketing
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