The latest insights and expert resources on all things marketing, neuromarketing and advertising
Discover how to build a high-ROI YouTube ad strategy using creative optimization, AI pre-testing tools, the ABCD framework, and first-5-second hooks.
What is Connected TV, how is it different from traditional TV? Learn all about Connected TV and its impact on advertisers in this blog article.
Getting noticed isn't enough. Discover the science of ad retention, why the 3-second threshold matters, and how to optimize for maximum sales lift.
Learn how to create high-performing YouTube Shorts ads. Master 3-second visual hooks, leverage shoppable CTAs, and pre-test creative with predictive AI.
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Most YouTube ads get skipped. We analyzed 4,872 ads to reveal what actually works—from bold openings to brain-friendly design. Here's what to know.
Nick Asbury challenges the "purpose movement" in marketing. Discover why he thinks brands should focus on creativity over activism in this candid interview
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Explore Les Binet's insights on balancing short-term wins with long-term brand growth for effective marketing strategies that drive real results.
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Find out how much it costs to advertise on YouTube in 2024. Discover what impacts pricing and how to make the most of your budget for better ROI.
Learn how to easily merge AI with digital advertising and stay ahead of the game! Boost performance, creativity, and efficiency with cutting-edge AI tools.
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Discover how creative automation with AI tools like junbi and expoze can boost productivity, cut costs, and keep you competitive in a fast-evolving market.
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Tired of guessing the best spot to put your logo? This blog will guide you on how you can raise your brand’s recall by placing your logo in the right spot.
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Learn the 7 rules for balancing TV and online video ads in 2024. Learn about adapting to changing viewer habits and maximizing reach and cost-effectiveness
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
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