alpha.one Blog | Marketing

McDonald's mascot vs Cardi B in reebok ad

Marketing

Mascots Over Celebs? What Actually Boosts Ad Recall

Mascots vs. Celebs: Which truly boosts ad recall? The surprising science behind who makes your brand unforgettable.

Nandini Agarwal

June 10, 2025

Marketing

Why Your Logo Isn’t Enough: Building a Brand Asset System That Sticks

Your logo isn’t your brand. Learn how to build a system of brand assets that actually sticks and gets noticed in a world full of noise.

Nandini Agarwal

May 23, 2025

Marketing

YouTube Ad Performance Benchmarks: What We Learned from Testing 5,000 Ads

Most YouTube ads get skipped. We analyzed 4,872 ads to reveal what actually works—from bold openings to brain-friendly design. Here's what to know.

Nandini Agarwal

May 6, 2025

Marketing

Inconsistent Branding Is Costing You Sales: Here’s How to Fix It Fast

Inconsistent branding drains recognition and revenue. Learn how to spot the leaks, fix them fast, and make every ad dollar count.

Daan van der Wiele

April 30, 2025

Marketing

How to Stop People from Skipping Your YouTube Ad

Tired of viewers skipping your YouTube ads? Learn why it happens—and how to fix it using neuroscience-backed tips. Make the first second count.

Daan van der Wiele

April 24, 2025

Marketing

Too Many Opinions, One Clear Winner: How Sunweb Picked the Right Ad with AI

Discover how Sunweb boosted ad effectiveness by 57% using AI-powered insights from junbi—smarter edits, faster results, and better campaigns.

Nandini Agarwal

April 22, 2025

Many people standing side by side and looking at their phones

Marketing

Psychology of Ads: Lessons from 5,000 YouTube Ad Tests

Learn what 5,000 YouTube ad tests reveal about how the brain responds to ads—and five psychology-backed ways to capture attention fast.

Coen Olde Olthof

April 11, 2025

2 people arm wrestling and battle of the brands, automotive edition written in the center

Marketing

YouTube AdWars: Battle of the Brands - Automotive Edition

We compared YouTube ads from 4 top automotive brands—Hyundai, Zeekr, Mazda, and Nissan—to see which performs best on junbi’s ad platform.

Nandini Agarwal

February 28, 2025

Marketing

Why Visuals Beat Audio in Advertising: A Deep Dive into Marketing Impact

Visuals dominate ad effectiveness by grabbing attention instantly. Learn why strong branding and design drive recall, even when ads are watched on mute.

Coen Olde Olthof

February 14, 2025

culture difference of greeting each other

Marketing

Psychology of Advertising: How Cultural Differences and Subconscious Behavior Shape Ads

Is attention universal? This blog explores how neuroscience and culture shape ad perception, revealing what stays constant and what varies across regions.

Nandini Agarwal

February 7, 2025

two men arm wrestling with title battle of the brands banks edition

Marketing

YouTube AdWars: Battle of the Brands-Banks Edition

We compared YouTube ads from 4 top bank brands—ABN AMRO, Revolut, Barclays, and Lloyds—to see which performs best on junbi’s ad platform.

Nandini Agarwal

January 23, 2025

two people doing arm wresting and "Battle of the Brands, Christmas Ads Edition" written in the middle of the image

Marketing

YouTube AdWars: Battle of the Brands - Christmas Ads Edition

Which Christmas ad will win the battle for attention? Find out as top brands go head-to-head in junbi's festive YouTube AdWars!

Nandini Agarwal

December 19, 2024

Marketing

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Marketing

Marketing

Mascots Over Celebs? What Actually Boosts Ad Recall

Why Your Logo Isn’t Enough: Building a Brand Asset System That Sticks

YouTube Ad Performance Benchmarks: What We Learned from Testing 5,000 Ads

Inconsistent Branding Is Costing You Sales: Here’s How to Fix It Fast

How to Stop People from Skipping Your YouTube Ad

Too Many Opinions, One Clear Winner: How Sunweb Picked the Right Ad with AI

Psychology of Ads: Lessons from 5,000 YouTube Ad Tests

YouTube AdWars: Battle of the Brands - Automotive Edition

Why Visuals Beat Audio in Advertising: A Deep Dive into Marketing Impact

Psychology of Advertising: How Cultural Differences and Subconscious Behavior Shape Ads

YouTube AdWars: Battle of the Brands-Banks Edition

YouTube AdWars: Battle of the Brands - Christmas Ads Edition

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