Nandini Agarwal
Nandini Agarwal
Content Marketer

Nandini is a dynamic Content Marketer at Alpha.one with a passion for uncovering the intricate patterns of consumer behavior. Her deep-seated interest in the inner workings of the human mind led her to pursue a Master’s degree in Psychology, specializing in Cognitive Neuroscience. This robust academic background provides her with a unique perspective in the field of Neuromarketing.

Nandini’s expertise shines through in her articles, where she demystifies complex concepts and makes them accessible to all. She aims not just to inform but to foster a deeper understanding among her readers, breaking down the intricacies of topics like Neuromarketing and general marketing strategies into simple, engaging language.

Her work is driven by a genuine curiosity to explore and explain the subconscious factors influencing consumer behavior. She thrives on answering readers' questions, sparking discussions, and diving into unique, thought-provoking concepts that ignite her creativity.

Nandini is not just about theory; she enjoys conducting experiments to see what actually works in the real world, blending her scientific insights with practical applications. This hands-on approach keeps her content fresh and innovative, often sparking unique ideas and discussions.

Articles by Nandini:

  • Neuromarketing: Exploring the psychological underpinnings of consumer behavior and how brands can leverage these insights.
  • General Marketing Topics: Offering valuable perspectives on a range of marketing strategies and trends.

Connect with Nandini:

Recent Posts

CTV
Marketing
What are the Advantages of Shifting from TV to Online Ads?

From traditional TV to YouTube, explore the rise of Connected TV (CTV) in advertising—targeted benefits and statistics show its impact.

Nandini Agarwal
Nandini Agarwal
Jun 24, 2024
A brain lit up with circuits and a hand on the left side with a phone which has YouTube logo on it
Marketing
How to create an ad on YouTube by leveraging neuroscience? Google Masterclass Recap

Discover how attention works in the brain to craft captivating ads. Gain insights from our Google Masterclass event and elevate your strategy!

Nandini Agarwal
Nandini Agarwal
Jun 24, 2024
A woman sitting in front of her computer, distracted with her phone
Marketing
Duration-Based Attention Metrics: A Siren Song for Marketers?

Skip the Long Ads! Quality over Quantity for Attention Marketing. Learn how to craft impactful ads that resonate & ditch misleading duration metrics.

Nandini Agarwal
Nandini Agarwal
Jun 21, 2024
three packages of different dried fruits with a woman holding them from the back
Retail
How to make your packaging stand out in 2024?

Your complete guide on making your packaging stand out: Psychology, Examples, and Expert Tips.

Nandini Agarwal
Nandini Agarwal
Jun 21, 2024
a notepad where idea, logo, brand is written with a laptop beside it and the same thing written on it
Retail
How to choose the correct logo placement for maximum attention and brand recall

Tired of guessing the best spot to put your logo? This blog will guide you on how you can raise your brand’s recall by placing your logo in the right spot.

Nandini Agarwal
Nandini Agarwal
Jun 21, 2024
A mother with her two kids standing at a grocery store, all confused what to buy because of too many options
Marketing
Understanding Hick’s Law: How Can You Make Users Decide Quickly?

Want to make your customers buy faster? Hick’s Law can help you with that. Learn all about it with examples of big brands applying it.

Nandini Agarwal
Nandini Agarwal
Jun 21, 2024

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