Evidence/Science-Based Marketing

Evidence/Science-Based Marketing

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Evidence/Science-Based Marketing
What are the Advantages of Shifting from TV to Online Ads?

From traditional TV to YouTube, explore the rise of Connected TV (CTV) in advertising—targeted benefits and statistics show its impact.

Nandini Agarwal
June 12, 2024
A woman sitting in front of her computer, distracted with her phone
Evidence/Science-Based Marketing
Duration-Based Attention Metrics: A Siren Song for Marketers?

Skip the Long Ads! Quality over Quantity for Attention Marketing. Learn how to craft impactful ads that resonate & ditch misleading duration metrics.

Nandini Agarwal
April 10, 2024
A laptop which shows an AI bot in it with a stack of pencils kept on the left side of the laptop
Evidence/Science-Based Marketing
AI Marketing Automation: What You Need To Know

Looking for a smart strategy to enhance your marketing and productivity? Try AI marketing automation. Learn how you can use this and the tools available.

A lens with an iphone in the middle where a girl is recording herself. The lens has a huge youtube shorts logo in the middle
Evidence/Science-Based Marketing
How Does The YouTube Shorts Algorithm Work?

Explore the inner workings of the YouTube Shorts Algorithm in 2023. Uncover strategies to make your Shorts stand out and boost visibility.

Nandini Agarwal
March 11, 2024
A graph on a wooden table, with a person pointing at a chart with their pen
Evidence/Science-Based Marketing
Attention Metrics: Is this a better measure of advertising success than performance metrics?

Unsure how to measure marketing success? This blog unveils the best strategy and explores current trends that will reshape your metrics approach.

Nandini Agarwal
March 4, 2024

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