Evidence/Science-Based Marketing

Marketing isn’t guesswork. This series explores how data and predictive insights are changing the way we create and measure ads—so you can make smarter decisions before spending a single media dollar.

audio VS video
Evidence/Science-Based Marketing
Why Visuals Beat Audio in Advertising: A Deep Dive into Marketing Impact

Visuals dominate ad effectiveness by grabbing attention instantly. Learn why strong branding and design drive recall, even when ads are watched on mute.

Coen Olde Olthof
February 14, 2025
A person confused thinking what should he choose?
Evidence/Science-Based Marketing
Ad Testing: Traditional vs. AI – Which Delivers Better Results?

Curious about which ad testing approach suits your brand? Explore the pros, cons, and costs of AI vs. traditional methods for effective ad optimization.

Nandini Agarwal
November 11, 2024
Two phones showing A/B testing
Evidence/Science-Based Marketing
Ad Testing: Boost Your Ad Production Speed by Testing Ads During Ad Creation

Speed up ad production with ad testing! Discover how to test ads effectively and explore the top tools available today.

Coen Olde Olthof
August 6, 2024
a person sitting with their laptop doing online shopping
Evidence/Science-Based Marketing
What Is Predictive Advertising and How It Can Transform Your Marketing?

Discover how predictive advertising creates personalized ad campaigns, boosts engagement, and maximizes ROI. Transform your marketing today!

Nandini Agarwal
July 24, 2024
Kleenex 3D billboard. A child with a big snot bubble and a tissue box kept next to him.
Evidence/Science-Based Marketing
How Do 3d Billboards Work?

Curious about 3D billboards? Find out how they grab attention, the technology behind them, and the diverse types you can see today.

Daan van der Wiele
June 24, 2024

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