Evidence/Science-Based Marketing

Marketing isn’t guesswork. This series explores how data and predictive insights are changing the way we create and measure ads—so you can make smarter decisions before spending a single media dollar.

New York times square with big advertisement billboards
Evidence/Science-Based Marketing
What Is Attention Marketing?

Master attention marketing for success. Learn to leverage it in marketing with real-time examples.

Nandini Agarwal
February 26, 2024
A girl on a yellow background looking confused
Evidence/Science-Based Marketing
Why Your Ad Isn't Receiving Enough Attention; Our Chat with Klaas Weima

Learn from Klaas Weima, best-selling author on why it's becoming harder to get our audience's attention. And six key attention triggers for your next ad.

Daan van der Wiele
February 22, 2024
A girl starting at her computer screen, touching her eye glasses with one hand, looking focused
Evidence/Science-Based Marketing
Why measuring Attention is one of the smartest and simplest things you should be doing

Let's examine why measuring attention is one of the smartest and simplest things you can do.

Nandini Agarwal
February 19, 2024
The UPS store 3D billboard at the heart of New York City
Evidence/Science-Based Marketing
3D Billboards: Everything You Need to Know in 10 Minutes

Discover how 3D billboards captivate real-world attention, why brands love them, and see the best examples of this eye-catching advertising trend.

Daan van der Wiele
February 28, 2024
A girl doing a podcast with her laptop open in front of her
Evidence/Science-Based Marketing
Top 8 Podcasts any UX designer should listen to in 2023

Our pick of the top 8 podcasts any UX designer should listen to in 2022.

Damian Pandolfo
February 1, 2024

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