alpha.one Glossary | Commonly used terms in Advertising, Neuroscience and Marketing

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YouTube Shorts Ads

YouTube Shorts Ads play within the Shorts format, offering advertisers short video clips between Shorts to reach targeted audiences effectively.

YouTube Viewer Modes

YouTube viewer modes offer various ways to watch videos, including regular, full-screen, theater, and mini-player, providing flexibility for users.

YouTube pop-ups

Small windows that appear on YouTube videos to give additional information or prompts, like subscribing to a channel or watching another video.

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