Glossary

A measure of how much revenue you earn for every dollar spent on advertising. It shows the effectiveness of your ad campaigns.

A Saccade is a rapid, ballistic eye movement between fixations that shifts gaze to new focus points, mapping how humans scan visual layouts.

The idea that people value things more when they believe those things are in limited supply, often used in marketing to create urgency.

SEO optimizes online content for better search engine visibility, employing techniques like keywords, quality content, and obtaining backlinks.

Skippable ads on platforms like YouTube allow users to skip after 5 seconds, giving them the option to continue watching without viewing the full ad.

Learn how social arousal drives physiological readiness, heightens audience focus, and amplifies memory encoding in advertising.

The influence others have on our decisions, like seeing positive reviews or testimonials, which can make a product or service seem more trustworthy.

Services that allow you to watch videos, movies, and TV shows online, such as Netflix, Hulu, and Disney+.

Targeting identifies and reaches a specific audience interested in a product or service, defined by factors like age, gender, location, or interests.

Thumbnails are small, clickable images representing larger content like videos or articles, designed to attract attention and encourage clicks.

Trending refers to popular content gaining attention on platforms like YouTube or social media, often reflecting current events or viral topics.

A type of YouTube ad that aims to reach as many people as possible within a set budget. Advertisers only pay when their ads are viewed.

Learn how the uncanny valley effect triggers immediate cognitive friction in near-human creative assets, and how to optimise your digital marketing ROI.

The unique feature or benefit that sets a product or service apart from its competitors and makes it attractive to customers.

A positive vote that people give to content they like or find useful on platforms like Product Hunt or Reddit, helping it become more popular.