Glossary

The Vampire Effect occurs when high-salience creative distractors pull gaze away from core branding, leaving key product messages unencoded.

Video ad formats, like pre-roll, mid-roll, and post-roll ads, offer various benefits, allowing advertisers to tailor their approach to audience preferences

A marketing effort using videos to achieve specific goals, like increasing brand awareness or driving sales.

In-stream ads on platforms like YouTube appear alongside video content, featuring a thumbnail and text to invite users to click and watch.

"Viewed" means someone watched your video. "Swiped away" means someone skipped your video before it finished.

The ways in which viewers engage with content or advertisements, such as liking, commenting, sharing, or clicking on them.

The period of time during which a viewer watches content continuously, whether it's a single video or a series of videos.

How quickly your video gains views after it's published, indicating initial audience engagement.

Visual clutter occurs when there are excessive elements in a space, making it hard to focus. It can overwhelm viewers and hinder communication.

Learn how visual fixation duration measures cognitive engagement, predicts brand recall, and optimizes advertising layout design.

Visual Neglect is when key ad elements are viewable on screen but fail to receive eye fixations, rendering core brand messages cognitively ignored.

Term Summary Visual Salience is the quality that makes an ad element stand out via contrast and color, driving automatic eye fixations in the first millis

Learn how visuomotor resonance and mirror neurons turn passive action observation into subconscious physical desire, driving higher campaign ROI.

A record of all the videos you've watched on a platform like YouTube, which helps recommend similar content to you.

The total amount of time viewers spend watching a video. Longer watch time can boost a video’s ranking in recommendations.