Glossary

The influence others have on our decisions, like seeing positive reviews or testimonials, which can make a product or service seem more trustworthy.

Services that allow you to watch videos, movies, and TV shows online, such as Netflix, Hulu, and Disney+.

Targeting identifies and reaches a specific audience interested in a product or service, defined by factors like age, gender, location, or interests.

Thumbnails are small, clickable images representing larger content like videos or articles, designed to attract attention and encourage clicks.

Trending refers to popular content gaining attention on platforms like YouTube or social media, often reflecting current events or viral topics.

A type of YouTube ad that aims to reach as many people as possible within a set budget. Advertisers only pay when their ads are viewed.

Learn how the uncanny valley effect triggers immediate cognitive friction in near-human creative assets, and how to optimise your digital marketing ROI.

The unique feature or benefit that sets a product or service apart from its competitors and makes it attractive to customers.

A positive vote that people give to content they like or find useful on platforms like Product Hunt or Reddit, helping it become more popular.

Video ad formats, like pre-roll, mid-roll, and post-roll ads, offer various benefits, allowing advertisers to tailor their approach to audience preferences

A marketing effort using videos to achieve specific goals, like increasing brand awareness or driving sales.

In-stream ads on platforms like YouTube appear alongside video content, featuring a thumbnail and text to invite users to click and watch.

"Viewed" means someone watched your video. "Swiped away" means someone skipped your video before it finished.

The ways in which viewers engage with content or advertisements, such as liking, commenting, sharing, or clicking on them.

The period of time during which a viewer watches content continuously, whether it's a single video or a series of videos.