Glossary

Advertisements that appear on the internet, such as on websites, social media, or search engines.

Video ads that appear outside of YouTube, such as on websites or in mobile apps, often auto-playing when they come into view.

Overlay Ads are semi-transparent, appearing on the lower part of a video screen while playing. They offer non-intrusive ad presentation.

Learn how perceived artificiality in creative assets triggers cognitive friction, damages click-through rates, and how to optimise for it.

A small software add-on that enhances the functionality of a web browser or application, often used to add new features.

Testing an ad or content before it’s officially released to see how well it performs and make improvements if needed.

The Primacy Effect occurs when early sequence items capture undivided attention, transferring initial brand cues deeply into long-term memory.

A website where people can discover and share new products, mainly tech-related, and discuss their features and benefits.

Learn what product involvement is, how cognitive evaluation drives consumer decisions, and how to optimize ads based on product involvement levels.

Learn what product valence is, how visual quality affects mental simulation, and how to optimize ad creatives to avoid backfire effects with predictive AI.

A tool used in advertising to estimate the potential audience size and reach of a campaign across various platforms and demographics.

Information that is updated instantly, allowing you to see current statistics and trends as they happen.

The Recency Effect occurs when viewers best recall the final items in a sequence, keeping terminal logos and CTAs active in short-term memory.

Reinforcement Learning uses trial-and-error feedback to maximize dynamic rewards, optimizing real-time decisions, bids, and campaign personalization.

Resolution, measured in pixels, determines the clarity and detail of videos or images. Common resolutions include 720p, 1080p, and 4K.