Glossary

Advertisements that appear on the internet, such as on websites, social media, or search engines.

Video ads that appear outside of YouTube, such as on websites or in mobile apps, often auto-playing when they come into view.

Overlay Ads are semi-transparent, appearing on the lower part of a video screen while playing. They offer non-intrusive ad presentation.

Learn how perceived artificiality in creative assets triggers cognitive friction, damages click-through rates, and how to optimise for it.

A small software add-on that enhances the functionality of a web browser or application, often used to add new features.

Testing an ad or content before it’s officially released to see how well it performs and make improvements if needed.

A website where people can discover and share new products, mainly tech-related, and discuss their features and benefits.

A tool used in advertising to estimate the potential audience size and reach of a campaign across various platforms and demographics.

Information that is updated instantly, allowing you to see current statistics and trends as they happen.

Resolution, measured in pixels, determines the clarity and detail of videos or images. Common resolutions include 720p, 1080p, and 4K.

A measure of how much revenue you earn for every dollar spent on advertising. It shows the effectiveness of your ad campaigns.

The idea that people value things more when they believe those things are in limited supply, often used in marketing to create urgency.

SEO optimizes online content for better search engine visibility, employing techniques like keywords, quality content, and obtaining backlinks.

Skippable ads on platforms like YouTube allow users to skip after 5 seconds, giving them the option to continue watching without viewing the full ad.

Learn how social arousal drives physiological readiness, heightens audience focus, and amplifies memory encoding in advertising.