alpha.one Blog

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Challenges for Marketers When Making Ads

Improve YouTube Ad ROI: 4 Creative Rules for Higher ROAS

Elevate YouTube ads with tips on standing out, optimizing creative, strategic targeting, and AI tools like Junbi.

Juliana Isabel Valera

September 17, 2026

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Challenges for Marketers When Making Ads

How To See Competitor YouTube Ads for Free in 2026

Audit competitor YouTube ads for free using Google Ads Transparency Center. Learn to analyze hooks, visual focus, and pre-test assets with AI.

Juliana Isabel Valera

September 15, 2026

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Challenges for Marketers When Making Ads

AI-Generated Ads: The Future of Video Advertising & ROI

Thanks to recent advancements, it's now possible to generate video ads completely with AI. But is this the future of advertising? Read more to find out!

Juliana Isabel Valera

September 10, 2026

Challenges for Marketers When Making Ads

YouTube Ads Strategy in 2026: A 5-Step Playbook for Higher ROAS

Discover how to build a high-ROI YouTube ad strategy using creative optimization, AI pre-testing tools, the ABCD framework, and first-5-second hooks.

Juliana Isabel Valera

September 8, 2026

Person holding a remote and pointing at a smart TV streaming platform, illustrating connected TV advertising.

Challenges for Marketers When Making Ads

Connected TV Advertising: What Is CTV & How To Boost ROAS

What is Connected TV, how is it different from traditional TV? Learn all about Connected TV and its impact on advertisers in this blog article.

Juliana Isabel Valera

September 3, 2026

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Challenges for Marketers When Making Ads

From Attention to Retention: The Science Behind Retention and Why Getting Noticed is Not Enough

Getting noticed isn't enough. Discover the science of ad retention, why the 3-second threshold matters, and how to optimize for maximum sales lift.

Juliana Isabel Valera

August 25, 2026

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Challenges for Marketers When Making Ads

YouTube Shorts Advertising: 4 Data-Backed Creative Strategies

Learn how to create high-performing YouTube Shorts ads. Master 3-second visual hooks, leverage shoppable CTAs, and pre-test creative with predictive AI.

Juliana Isabel Valera

August 24, 2026

Challenges for Marketers When Making Ads

YouTube Ad Performance Benchmarks: What We Learned from Testing 5,000 Ads

Most YouTube ads get skipped. We analyzed 4,872 ads to reveal what actually works—from bold openings to brain-friendly design. Here's what to know.

Marta Jensen

May 6, 2025

Challenges for Marketers When Making Ads

"Purpose Is Not the Point": Nick Asbury on Why Brands Should Rethink Their Mission

Nick Asbury challenges the "purpose movement" in marketing. Discover why he thinks brands should focus on creativity over activism in this candid interview

Coen Olde Olthof

November 29, 2024

Challenges for Marketers When Making Ads

Understanding Marketing Effectiveness with Les Binet

Explore Les Binet's insights on balancing short-term wins with long-term brand growth for effective marketing strategies that drive real results.

Coen Olde Olthof

November 13, 2024

A hand on the left having money and a hand on the right having a mobile screen that displays "YouTube Advertising"

Challenges for Marketers When Making Ads

How Much Does It Cost to Advertise on YouTube in 2024? A Complete Guide

Find out how much it costs to advertise on YouTube in 2024. Discover what impacts pricing and how to make the most of your budget for better ROI.

Coen Olde Olthof

October 25, 2024

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Challenges for Marketers When Making Ads

How to Use AI in Digital Advertising and Why It’s a Must

Learn how to easily merge AI with digital advertising and stay ahead of the game! Boost performance, creativity, and efficiency with cutting-edge AI tools.

Coen Olde Olthof

September 6, 2024

Challenges for Marketers When Making Ads

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Challenges for Marketers When Making Ads

Retail

Improve YouTube Ad ROI: 4 Creative Rules for Higher ROAS

How To See Competitor YouTube Ads for Free in 2026

AI-Generated Ads: The Future of Video Advertising & ROI

YouTube Ads Strategy in 2026: A 5-Step Playbook for Higher ROAS

Connected TV Advertising: What Is CTV & How To Boost ROAS

From Attention to Retention: The Science Behind Retention and Why Getting Noticed is Not Enough

YouTube Shorts Advertising: 4 Data-Backed Creative Strategies

YouTube Ad Performance Benchmarks: What We Learned from Testing 5,000 Ads

"Purpose Is Not the Point": Nick Asbury on Why Brands Should Rethink Their Mission

Understanding Marketing Effectiveness with Les Binet

How Much Does It Cost to Advertise on YouTube in 2024? A Complete Guide

How to Use AI in Digital Advertising and Why It’s a Must

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