Bringing together predictive attention and engagement metrics with advanced contextual YouTube targeting capabilities, marketers benefit from greater precision and efficiency in planning and executing ad campaigns 

‍June 19, 2024 - (Amsterdam) junbi.ai, a trailblazer in AI-driven marketing solutions, and VuePlanner, a leader in YouTube video ad planning and optimization and member of the YouTube Measurement Program (YTMP). This collaboration is set to transform the landscape of YouTube advertising by merging junbi.ai’s state-of-the-art attention-based ad creative scoring technology with VuePlanner’s extensive video ad planning and contextual targeting capabilities.

Advertisers can now improve their YouTube campaigns with the integration of junbi.ai’s advanced AI technology. This groundbreaking platform analyzes visual elements on an ad and contextual level to predict viewer engagement, offering valuable insights into how well an ad will capture and maintain audience attention. These insights empower VuePlanner’s clients to optimize their ad creatives, ensuring they deliver maximum impact and engagement.

By leveraging predictive attention and engagement metrics, advertisers can now refine their creative messaging on YouTube, the world’s largest video platform, with newfound precision and confidence.

"Having vetted junbi's technology over the past year, we are excited to add their creative optimization technology to our holistic YouTube campaign optimization product suite. Advertisers will now have access to predictive attention and engagement metrics to guide their creative messaging," said Jeremy Stewart, Chief Product Officer and Co-Founder of VuePlanner.

“We are thrilled to partner with VuePlanner and bring our attention-based scoring capabilities to a broader audience in the United States,” said Daan van der Wiele, Co-Founder of junbi. “This collaboration marks a significant milestone for junbi.ai as we continue to innovate and provide advertisers with the platforms they need to succeed in the competitive digital landscape. Together with VuePlanner, we are poised to transform the way advertisers approach YouTube campaigns, delivering unmatched value and performance.”

About junbi:

Developed by alpha.one, junbi is the industry’s leading predictive analytics platform for video advertising. It turns the "alpha.one way", combining deep neuroscience with scalable AI, into a practical platform that predicts how much attention an ad will capture. Trusted by global brands, junbi serves as the essential preparation step, ensuring creative effectiveness is validated before a campaign goes live. Learn more at www.alpha.one/products/junbi-ai.

About alpha.one:

alpha.one is an applied science company that brings neuroscience and AI to marketing. We exist to make creative decisions measurable, predictable, and easier for humans. By translating academic rigor into practical tools, we help brands act faster and reduce waste. Our suite of predictive AI solutions, including junbi and expoze, allows marketers to test and optimize content before spending a single euro. Learn more at www.alpha.one.

About VuePlanner
VuePlanner is a leader in video ad planning and optimization and a member of the YouTube Measurement Program (YTMP). VuePlanner specializes in helping advertisers maximize the impact and efficiency of their YouTube campaigns through comprehensive planning and optimization services and works closely with brands and their agencies to uniquely solve the massive opportunity around transparent and brand suitable YouTube video advertising. Based in Los Angeles, VuePlanner has offices in Los Angeles, Scottsdale, Kansas City, Chicago, New York, and Virginia Beach. Learn more at https://www.vueplanner.com.