Glossary

Consumer behavior studies how individuals or groups select, purchase, use, or dispose of products, considering factors like culture and psychology.

A plan for creating and sharing content to achieve specific goals, like increasing audience engagement or growing your channel.

Showing ads to people based on the type of content they are currently viewing or have viewed before.

Evaluating how well an ad performs in different contexts or environments, like different websites or apps, to see where it works best.

A group in an experiment that does not receive the treatment or change being tested, used as a baseline to compare results.

In marketing, 'conversion' denotes a user taking a desired action like clicking a link or purchasing a product, gauging marketing success.

A measurement that tracks how often a specific action, like a sale or sign-up, happens on your website or app.

Strategies used to increase the percentage of visitors to a website who complete a desired action, like buying a product or signing up for a newsletter.

The amount an advertiser pays each time someone clicks on their ad.

The amount an advertiser pays each time someone views their video ad.

The practice of multiple people watching the same content together, often in shared spaces like households.

The content and design of advertisements, which can significantly impact the success of digital campaigns.

DeepMind AI, owned by Alphabet, specializes in advanced AI technologies like deep learning and reinforcement learning to solve complex problems.

Visual ads that appear on websites, often as banners, images, or videos, designed to attract attention and drive traffic.

People who start using a new product or technology soon after it is released, often before it becomes widely popular.