September 20, 2024 - (Amsterdam) junbi.ai, a leader in AI-driven marketing solutions, is excited to announce the addition of Connected TV (CTV) ad testing functionality to its platform, supporting the growing demand for this rapidly expanding ad format on YouTube.
This new capability allows marketers to test their CTV ads in realistic environments, ensuring optimal performance before launching campaigns. Connected TV has rapidly evolved from an alternative to linear TV to the dominant method for viewing TV shows, movies, and events.
With approximately 88% of US households owning at least one internet-connected TV device, CTV now accounts for over one-third of total TV usage and is projected to surpass linear TV in viewership by 2024. As a result, CTV has become the fastest-growing ad channel in the US, accounting for 1 in 10 dollars spent on digital advertising, with 90% of these transactions happening programmatically.
In recent years, living room views have surged by over 130% from 2020 to 2023, highlighting a major shift in viewer habits. Rutger Tuit, Head of Agencies & Partners Benelux at Google, praises junbi.ai's latest feature: "I'm thrilled that junbi.ai is leveraging Google AI to provide insights that enhance video impact on connected televisions. With top creators seeing a 400%+ increase in big-screen viewership over the past three years, optimizing video ads for CTV is crucial, and junbi.ai is offering a solution that's accessible to advertisers of all sizes."
The new CTV functionality in junbi.ai allows advertisers to test their ads in realistic settings by simulating various TV contexts, helping them understand how ads perform in different environments. Junbi.ai provides deeper insights into viewer engagement by Using AI-powered predictive attention metrics. This enables advertisers to safeguard their media investments and optimize ads, achieving maximum impact on YouTube.
During its launch at the Esomar Global Conference 2024, Coen Olde Olthof, founder of junbi.ai, highlighted the growing significance of YouTube in the media landscape: "The world is watching YouTube; it's bigger than Netflix and, in my opinion, it is the most underestimated media channel with a highly engaged audience and offers great potential for brands. We are thrilled to add CTV testing to junbi, allowing us to cover the full spectrum of ad formats, to continue supporting brands in getting the most out of their YouTube advertising efforts."
For more details on junbi.ai's Connected TV functionality or a test, visit https://www.junbi.ai.
About junbi:
Developed by alpha.one, junbi is the industry’s leading predictive analytics platform for video advertising. It turns the "alpha.one way", combining deep neuroscience with scalable AI, into a practical platform that predicts how much attention an ad will capture. Trusted by global brands, junbi serves as the essential preparation step, ensuring creative effectiveness is validated before a campaign goes live. Learn more at www.alpha.one/products/junbi-ai.
About alpha.one:
alpha.one is an applied science company that brings neuroscience and AI to marketing. We exist to make creative decisions measurable, predictable, and easier for humans. By translating academic rigor into practical tools, we help brands act faster and reduce waste. Our suite of predictive AI solutions, including junbi and expoze, allows marketers to test and optimize content before spending a single euro. Learn more at www.alpha.one.
