AMSTERDAM, May 5th, 2026 – alpha.one, an agentic AI platform that leverages neuroscience to predict the effectiveness of marketing content, has raised €1.8 million in growth capital.
The funding will be used to further train and develop its AI platform that predicts which marketing content delivers the greatest impact. The investment round was led by Orange Mills Ventures (owned by deep tech investor Cees Meeuwis), in collaboration with CMI and alpha.one’s existing management team, including founders Coen Olde Olthof and Daan van der Wiele.
The investment addresses a growing challenge in marketing: while generative AI has made it easier and cheaper than ever to produce large volumes of content, selecting the right assets has become increasingly complex. alpha.one tackles this problem with a science-backed platform that predicts which content will perform best, enabling companies to allocate media budgets more effectively and reduce waste.
alpha.one’s strength lies in its unique dataset, built through long-term research and a partnership with Erasmus University. Rather than relying on public data, the company uses clinically validated brain data to build its AI models, resulting in highly accurate and difficult-to-replicate predictions of consumer behavior.
“Technology evolves rapidly, but the way humans respond to stimuli remains constant,” said Coen Olde Olthof, founder of alpha.one. “With this investment, we are building on a proven model and responding to the growing demand from brands to improve marketing effectiveness and minimize waste.”
With the new funding, alpha.one will accelerate the training and development of its technology, including its transition from a diagnostic platform to an active optimization engine called Sendō. This technology helps marketers by automating content improvements, shifting the platform’s role from just an analytical tool to an integral part of the marketing process.
“The future of creative is automated, but it must remain grounded in human behavior,” said Daan van der Wiele, co-founder of alpha.one. “With our agentic solution, we are moving toward a system that not only provides recommendations, but actively optimizes content.”
alpha.one already works with international clients such as Google, Ford, Uber, Just Eat Takeaway, IKEA, Raiffeisen bank and Vodafone. Building on a strong foundation in the Netherlands, the company is expanding further across Europe, the UK and the United States. alpha.one expects to become cash-flow positive by mid-2026.
About junbi:
Developed by alpha.one, junbi is the industry’s leading predictive analytics platform for video advertising. It turns the "alpha.one way", combining deep neuroscience with scalable AI, into a practical platform that predicts how much attention an ad will capture. Trusted by global brands, junbi serves as the essential preparation step, ensuring creative effectiveness is validated before a campaign goes live. Learn more at www.alpha.one/products/junbi-ai.
About alpha.one:
alpha.one is an applied science company that brings neuroscience and AI to marketing. We exist to make creative decisions measurable, predictable, and easier for humans. By translating academic rigor into practical tools, we help brands act faster and reduce waste. Our suite of predictive AI solutions, including junbi and expoze, allows marketers to test and optimize content before spending a single euro. Learn more at www.alpha.one.
