Marketing
The 'Why' Behind the Click: Unlocking Ad Success with Attention Metrics
Unsure how to measure marketing success? Discover how attention metrics and new trends are redefining how brands evaluate ad performance.
Marta Jensen
Dec 29, 2025
Marta Jensen is a Content Marketing Specialist at alpha.one who brings ideas to life through clear, engaging storytelling. She combines a love for psychology and marketing to translate complex research into relatable insights for creators and brands. Known for her thoughtful tone and strategic creativity, Marta’s work bridges data and human connection — making every piece both insightful and easy to remember.
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