Marketing
Mascots Over Celebs? What Actually Boosts Ad Recall
Mascots vs. Celebs: Which truly boosts ad recall? The surprising science behind who makes your brand unforgettable.
Marta Jensen
Jun 19, 2025
Marta Jensen is a Content Marketing Specialist at alpha.one who brings ideas to life through clear, engaging storytelling. She combines a love for psychology and marketing to translate complex research into relatable insights for creators and brands. Known for her thoughtful tone and strategic creativity, Marta’s work bridges data and human connection — making every piece both insightful and easy to remember.
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Mascots vs. Celebs: Which truly boosts ad recall? The surprising science behind who makes your brand unforgettable.
Your logo isn’t your brand. Learn how to build a system of brand assets that actually sticks and gets noticed in a world full of noise.
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Most YouTube ads get skipped. We analyzed 4,872 ads to reveal what actually works—from bold openings to brain-friendly design. Here's what to know.
Discover how Sunweb boosted ad effectiveness by 57% using AI-powered insights from junbi—smarter edits, faster results, and better campaigns.
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We compared YouTube ads from 4 top automotive brands—Hyundai, Zeekr, Mazda, and Nissan—to see which performs best on junbi’s ad platform.
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We compared YouTube ads from 4 top bank brands—ABN AMRO, Revolut, Barclays, and Lloyds—to see which performs best on junbi’s ad platform.
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