Adrian Novak
Adrian Novak
Marketing Analyst

Adrian Novak is a Marketing Analyst at alpha.one with a focus on turning data into insight. With a background in Market Research and Consumer Behavior, he enjoys uncovering the patterns behind what captures attention and drives performance.

At alpha.one, Adrian bridges analytics and creativity, transforming complex findings into practical takeaways that help brands make smarter decisions. He’s passionate about connecting numbers with human behavior to reveal what truly makes marketing work.

Recent Posts

An example of the coursera website analysed with a predictive eye tracking heatmap
Design
How to Validate Visual Hierarchy with Predictive Eye Tracking

Struggling to know how much attention that image or CTA is drawing? validate your visual hierarchy quickly and easy with predictive eye tracking.

Adrian Novak
Adrian Novak
Apr 15, 2025

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