Adrian Novak
Adrian Novak
Marketing Analyst

Adrian Novak is a Marketing Analyst at alpha.one with a focus on turning data into insight. With a background in Market Research and Consumer Behavior, he enjoys uncovering the patterns behind what captures attention and drives performance.

At alpha.one, Adrian bridges analytics and creativity, transforming complex findings into practical takeaways that help brands make smarter decisions. He’s passionate about connecting numbers with human behavior to reveal what truly makes marketing work.

Recent Posts

Many CRO icons displayed on screen with a man clicking on the term CRO
Conversion Optimization
The Top 8 Best CRO Tools in 2023

Curious about what the best CRO tools are in 2023? expoze.io has them listed for you!

Adrian Novak
Adrian Novak
Apr 15, 2025
A woman looking at her laptop all happy
Conversion Optimization
How To Skyrocket Attention & Conversions By Erasing Friction

Friction causes 80% of shopping cart abandonment. Learn how to reduce friction now to optimize customer experience and take your business to the next level

Adrian Novak
Adrian Novak
Apr 15, 2025
a mobile screen with the tiktok symbol
Marketing
How To Really Surge TikTok Views Instantly

Your brand awareness will be greatly improved by using Instagram Reels, TikTok and YT shorts, these videos break through more than TV and digital videos

Adrian Novak
Adrian Novak
Apr 15, 2025
There are two different websites undergoing A/B test and being compared for attention
Design
How to Create and Run an A/B Test on Your Website

If you want to optimize your website, you need to start running A/B tests. Follow these 5 simple steps to ensure you get the most out of your A/B tests!

Adrian Novak
Adrian Novak
Apr 15, 2025
two tropicana juice box with percentage given to the areas where it receives the most attention
Marketing
How to Communicate your Brand by Understanding the Brain

Understand how your brain processes advertisements and how to make yours stand out effectively. Learn more about marketing and design.

Adrian Novak
Adrian Novak
Apr 15, 2025
A girl with an EEG cap looking at her laptop screen
Marketing
How Neuromarketing Adds Value

In this blog, we will break down the topic of neuromarketing in easy steps that will demonstrate the basics principles and how they could add value to you.

Adrian Novak
Adrian Novak
Apr 15, 2025

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