Adrian Novak
Adrian Novak
Marketing Analyst

Adrian Novak is a Marketing Analyst at alpha.one with a focus on turning data into insight. With a background in Market Research and Consumer Behavior, he enjoys uncovering the patterns behind what captures attention and drives performance.

At alpha.one, Adrian bridges analytics and creativity, transforming complex findings into practical takeaways that help brands make smarter decisions. He’s passionate about connecting numbers with human behavior to reveal what truly makes marketing work.

Recent Posts

Many CRO icons displayed on screen with a man clicking on the term CRO
Conversion Optimization
The Top 8 Best CRO Tools in 2023

Curious about what the best CRO tools are in 2023? expoze.io has them listed for you!

Adrian Novak
Adrian Novak
Apr 15, 2025
A woman looking at her laptop all happy
Conversion Optimization
How To Skyrocket Attention & Conversions By Erasing Friction

Friction causes 80% of shopping cart abandonment. Learn how to reduce friction now to optimize customer experience and take your business to the next level

Adrian Novak
Adrian Novak
Apr 15, 2025
a mobile screen with the tiktok symbol
Marketing
How To Really Surge TikTok Views Instantly

Your brand awareness will be greatly improved by using Instagram Reels, TikTok and YT shorts, these videos break through more than TV and digital videos

Adrian Novak
Adrian Novak
Apr 15, 2025
Predictive eye-tracking heatmap comparison between Nike and Adidas product pages, showing percentage of attention scores for primary call-to-action (CTA) elements using alpha.one expoze.
Design
Stop Guessing: Why Your A/B Tests Need a "Pre-Flight" Check

Stop wasting traffic on bad A/B tests. Use predictive eye-tracking to validate designs instantly. Learn the science of pre-flight optimization here.

Adrian Novak
Adrian Novak
Feb 19, 2026
two tropicana juice box with percentage given to the areas where it receives the most attention
Marketing
How to Communicate your Brand by Understanding the Brain

Understand how your brain processes advertisements and how to make yours stand out effectively. Learn more about marketing and design.

Adrian Novak
Adrian Novak
Apr 15, 2025
A girl with an EEG cap looking at her laptop screen
Marketing
How Neuromarketing Adds Value

In this blog, we will break down the topic of neuromarketing in easy steps that will demonstrate the basics principles and how they could add value to you.

Adrian Novak
Adrian Novak
Apr 15, 2025

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