Challenges for Marketers When Making Ads

Making great ads isn't easy. This series tackles the real struggles marketers face—tight budgets, fast timelines, and unclear results—and offers practical ways to simplify ad creation, testing, and improvement.

James Hurman, smiling in glasses and a black T-shirt, beside the title “Performance is Simple, Branding is Difficult” on a blue gradient background.
Challenges for Marketers When Making Ads
Performance is Simple, Branding is Difficult: An Interview with James Hurman

James Hurman on the performance trap: why advertising must create future demand, why the 50/50 split keeps appearing, and why AI won’t replace brand.

Coen Olde Olthof
October 15, 2026
Headshot of Marc de Swaan Arons on a blue gradient background with the text: "The Marketer the Business Needs Right Now."
Challenges for Marketers When Making Ads
The Marketer the Business Needs Right Now: An Interview with Marc de Swaan Arons

Based on the study by Marc de Swaan Arons, CMOs must shift from managing budgets to architecting enterprise growth and leveraging human empathy alongside A

Coen Olde Olthof
October 8, 2026
Close-up of a white vintage typewriter with a sheet of paper that has "ARTIFICIAL INTELLIGENCE" typed in bold, black capital letters.
Challenges for Marketers When Making Ads
The AI Skip Reflex: Why Predictability Kills Audience Retention

Discover why readers instantly scroll past AI content and how to break the "AI Skip Reflex" by crafting unpredictable, high-engagement writing.

Juliana Isabel Valera
September 29, 2026
A professional camera screen displays a musical group performing live in a studio, with the actual stage blurred in the background.
Challenges for Marketers When Making Ads
Attention-Grabbing YouTube Ads: 4 Creative Rules

Struggling with ad results? Elevate your YouTube ads using these tips from Junbi. Outperform your competition and grab attention cost-effectively!

Juliana Isabel Valera
September 24, 2026
Laptop showing a YouTube analytics dashboard with metrics and growth charts on a wooden desk.
Challenges for Marketers When Making Ads
Youtube Advertising Costs in 2026: Average CPV, CPM & Benchmarks

In this updated guide, discover how much it costs to advertise on YouTube in 2026, which factors affect your costs, and what ad format is best for you.

Juliana Isabel Valera
September 22, 2026
A bar graph with a red arrow on top of it showing an upward trend. A hand pointing in the background at the top of the arrow.
Challenges for Marketers When Making Ads
Improve YouTube Ad ROI: 4 Creative Rules for Higher ROAS

Elevate YouTube ads with tips on standing out, optimizing creative, strategic targeting, and AI tools like Junbi.

Juliana Isabel Valera
September 17, 2026

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