Performance is Simple, Branding is Difficult: An Interview with James Hurman
James Hurman on the performance trap: why advertising must create future demand, why the 50/50 split keeps appearing, and why AI won’t replace brand.
Making great ads isn't easy. This series tackles the real struggles marketers face—tight budgets, fast timelines, and unclear results—and offers practical ways to simplify ad creation, testing, and improvement.

James Hurman on the performance trap: why advertising must create future demand, why the 50/50 split keeps appearing, and why AI won’t replace brand.

Based on the study by Marc de Swaan Arons, CMOs must shift from managing budgets to architecting enterprise growth and leveraging human empathy alongside A

Discover why readers instantly scroll past AI content and how to break the "AI Skip Reflex" by crafting unpredictable, high-engagement writing.

Struggling with ad results? Elevate your YouTube ads using these tips from Junbi. Outperform your competition and grab attention cost-effectively!

In this updated guide, discover how much it costs to advertise on YouTube in 2026, which factors affect your costs, and what ad format is best for you.

Elevate YouTube ads with tips on standing out, optimizing creative, strategic targeting, and AI tools like Junbi.