Glossary

AI simulates human intelligence in machines, enabling tasks like speech recognition, decision-making, and natural language understanding.

Aspect ratio defines the width-to-height relationship in videos or images, ensuring proper display across devices. Common ratios include 16:9 and 4:3.

A tool that predicts which parts of an ad or content will attract the most viewer attention, helping to optimize design and placement.

A visual representation showing where people look the most on an ad or webpage, with hotter colors indicating higher attention areas.

Attention span refers to the time one can focus on a task without distraction, crucial in marketing for consumer information absorption.

Finding out who your viewers are, what they like, and how they behave so you can create content that interests them.

People who try out a new product or software before its official release to find and report any problems or bugs.

The thoughts and feelings that come to mind when people think about a brand, often influenced by experiences and marketing.

Brand awareness reflects consumer recognition and familiarity with a brand, influencing their likelihood to choose it when making purchasing decisions.

When a brand introduces new products or services under its existing brand name to leverage its reputation and customer base.

The visible elements of a brand, such as its logo, colors, and design, that distinguish it from others and create a certain image.

The effect or influence a brand has on consumers' perception, recognition, and preferences.

Brand lift measures marketing impact on brand awareness, perception, or preference, gauging how people view or interact with a brand.

How easily people can identify a brand based on its name, logo, or other features, even without seeing the product.

Bumper ads, typically 6 seconds or less, deliver quick messages and capture attention on platforms like YouTube without being skippable.