Exclusive Research Partner:

On
January 12th, 2027
at
12:00 pm
CET
2026 moved fast. Not everything that made headlines actually mattered.This session separates the signal from the noise. We look back at the year’s most important reports and data, and show you which trends held up, which ones fell apart, and what that means for 2027. No dense slides. No speculation. Just the evidence you need to plan the year ahead with confidence. Last year, decoded. The year ahead, distilled. Secure your spot.
Please note that registration for this session is subject to review.
Please note that registration for this in-person session is subject to review, as places are limited.

An evidence-based look back at 2026 and ahead to 2027, across three pillars: Marketing, what drove brand growth and creative effectiveness; Tech, how AI agents became part of everyday work; and Media, how audiences spread across platforms, creators and new ways of finding information.
We are hosting this session online via Google Meet for seamless global access. You will receive a direct link in your confirmation email immediately after registration. Please keep an eye on your inbox.
Coen Olde Olthof, Founder & CEO of alpha.one. Renowned for his evidence-based approach to growth, Coen cuts through the noise to present a clear, data-backed vision for 2027. Expect sharp insights and practical takeaways.