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On
July 22nd, 2026
at
12:00 pm
New marketing frameworks drop every single week. We’re hosting this session to bring together our core foundational insights and fresh data to help everyone navigating creative effectiveness in 2026.
This webinar focuses entirely on the absolute essentials, delivering the clear data and proven principles you need. We will look past the hype cycles to reveal the truth.
You will see how human attention, creative performance, and market orientation are actually impacting your bottom line.
Creative effectiveness, proven. Register now to secure your spot.
Please note that registration for this session is subject to review.
Please note that registration for this in-person session is subject to review, as places are limited.
A masterclass linking marketing science to creative performance. Grounded in research from the Ehrenberg-Bass Institute, Byron Sharp, and Mark Ritson, we deliver an evidence-based look at market orientation, human attention mechanics, and the exact variables required to build effective assets.
We are hosting this session online via Google Meet for seamless global access. You will receive a direct link in your confirmation email immediately after registration. Please keep an eye on your inbox.
Coen Olde Olthof, Founder & CEO of alpha.one. Renowned for his evidence-based approach to growth, Coen cuts through the noise to present a clear, data-backed vision for 2026. Expect sharp insights and practical takeaways.
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