Join us online

On

November 24th, 2026

at

12:00 am

CET

Producing more video content has never been easier, yet building lasting brand demand has never been harder.

In this 60-minute masterclass, we explore what happens when rapid execution meets static buyer psychology, showing you how to turn raw output into actual market effectiveness.

You’ll walk away with a clear blueprint to balance short-term activation with long-term brand equity, leverage distinctive brand assets, and deploy the ABCD framework seamlessly across mobile feeds, CTV, and broadcast TV.

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Please note that registration for this session is subject to review.

Please note that registration for this in-person session is subject to review, as places are limited.

What to expect

WHAT

Learn how to turn rapid content execution into long-term market growth. We link evidence-based marketing science directly to YouTube’s Cross-Screen ABCD framework, giving you a practical system to build and optimize high-impact creative across Mobile, CTV, and Linear TV.

WHERE

We are hosting this session online via Google Meet for seamless global access. You will receive a direct link in your confirmation email immediately after registration. Please keep an eye on your inbox.

WHO

Coen Olde Olthof, Founder & CEO of alpha.one. Renowned for his evidence-based approach to growth, Coen bridges rapid execution capabilities with static human buyer psychology. Expect sharp insights and a practical playbook for driving cross-screen marketing effectiveness.

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