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On
November 24th, 2026
at
12:00 am
CET
Producing more video content has never been easier, yet building lasting brand demand has never been harder.
In this 60-minute masterclass, we explore what happens when rapid execution meets static buyer psychology, showing you how to turn raw output into actual market effectiveness.
You’ll walk away with a clear blueprint to balance short-term activation with long-term brand equity, leverage distinctive brand assets, and deploy the ABCD framework seamlessly across mobile feeds, CTV, and broadcast TV.
Please note that registration for this session is subject to review.
Please note that registration for this in-person session is subject to review, as places are limited.

Learn how to turn rapid content execution into long-term market growth. We link evidence-based marketing science directly to YouTube’s Cross-Screen ABCD framework, giving you a practical system to build and optimize high-impact creative across Mobile, CTV, and Linear TV.
We are hosting this session online via Google Meet for seamless global access. You will receive a direct link in your confirmation email immediately after registration. Please keep an eye on your inbox.
Coen Olde Olthof, Founder & CEO of alpha.one. Renowned for his evidence-based approach to growth, Coen bridges rapid execution capabilities with static human buyer psychology. Expect sharp insights and a practical playbook for driving cross-screen marketing effectiveness.