Join us online

On

October 23rd, 2025

at

12:00 pm

As AI transforms how content is created and consumed, traditional metrics like CTR are losing relevance. This webinar shows why attention is becoming the new standard for measuring creative effectiveness and what it means for marketers, advertisers, and media teams. Expect clear insights, real examples, and practical tips to rethink your measurement toolkit. You’ll learn:

‍

  • Why CTR no longer tells the full story
  • How attention metrics work—and why they matter
  • The role of AI in tracking and predicting attention
  • What top-performing brands are doing differently
  • How to start measuring what truly counts

‍

Register nowDon't miss the next one

Please note that registration for this session is subject to review.

Please note that registration for this in-person session is subject to review, as places are limited.

What to expect

WHAT

Learn why attention is replacing CTR as the go-to metric and how to measure what really matters in an AI-driven world.

WHERE

To make it accessible and easy for everyone, we will be hosting this session online via Google Meet. You will receive the webinar link in your confirmation email, so keep an eye on your inbox.

WHO

Coen Olde Olthof, our founder and former CMO, will break down in plain English on this topic. Get ready for an insightful session packed with data-driven insights and practical takeaways from one of the industry’s experts.

Register now

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