Exclusive Research Partner:

On
September 17th, 2025
at
12:00 pm
As AI transforms how content is created, delivered, and consumed, traditional metrics like click-through rate (CTR) are quickly losing relevance. This webinar explores why attention is becoming the new standard for measuring creative effectiveness and what this shift means for marketers, advertisers, and media teams.
We’ll dive into how attention metrics offer a more accurate reflection of impact in today’s algorithm-driven world and how leading brands are already adapting their strategies to stay ahead.
Expect clear insights, real examples, and practical tips to help you rethink your measurement toolkit.
You’ll learn:
Please note that registration for this session is subject to review.
Please note that registration for this in-person session is subject to review, as places are limited.
Learn why attention is replacing CTR as the go-to metric and how to measure what really matters in an AI-driven world.
To make it accessible and easy for everyone, we will be hosting this session online via Google Meet. You will receive the webinar link in your confirmation email, so keep an eye on your inbox.
Coen Olde Olthof, our founder and former CMO, will break down in plain English on this topic. Get ready for an insightful session packed with data-driven insights and practical takeaways from one of the industry’s experts.