As AI transforms how content is created, delivered, and consumed, traditional metrics like click-through rate (CTR) are quickly losing relevance. This webinar explores why attention is becoming the new standard for measuring creative effectiveness and what this shift means for marketers, advertisers, and media teams.

We’ll dive into how attention metrics offer a more accurate reflection of impact in today’s algorithm-driven world and how leading brands are already adapting their strategies to stay ahead.

Expect clear insights, real examples, and practical tips to help you rethink your measurement toolkit.

You’ll learn:

• Why CTR no longer tells the full story
• How attention metrics work—and why they matter
• The role of AI in tracking and predicting attention
• What top-performing brands are doing differently
• How to start measuring what truly counts