Exclusive Research Partner:

On
October 13th, 2026
at
12:00 pm
CET
Most video campaigns burn media budget simply because viewers skip within the first second.
Instead of relying on subjective opinions, we analyzed 4,872 real YouTube ads using AI and neuroscience to uncover what actually drives performance.In this 60-minute masterclass, we break down the hidden visual patterns behind high-performing video creative.
You’ll learn how to structure your edits to capture immediate attention, avoid drop-off points, and build lasting brand recall.
Please note that registration for this session is subject to review.
Please note that registration for this in-person session is subject to review, as places are limited.

Discover what actually makes a good ad. We link Les Binet’s “Go Big or Go Home” marketing principles directly to real video attention data, providing a practical framework to evaluate and optimize your creative assets before you launch.
We are hosting this session online via Google Meet for seamless global access. You will receive a direct link in your confirmation email immediately after registration. Please keep an eye on your inbox.
Coen Olde Olthof, Founder & CEO of alpha.one. Renowned for his evidence-based approach to growth, Coen cuts through the noise to present a clear, data-backed vision for 2026. Expect sharp insights and practical takeaways.