Join us online

On

April 17th, 2025

at

12:00 pm

In a world flooded with ads, why do some brands instantly pop into mind — while others fade away?

Join us for a practical, insight-packed webinar on building brand assets that don’t just look good—they drive recognition, recall, and results.

We’ll cover:

  • What makes a brand asset truly distinctive (hint: it’s more than just your logo)
  • What boosts its effectiveness
  • Real examples (and mistakes) from big, well-known brands
  • How to audit and improve your assets

You’ll also get a step-by-step guide to building assets that stick—grounded in the science of mental availability. Perfect for marketers, brand managers, and creatives looking to turn their brand assets into real growth drivers.

Don’t miss it. Your brand’s future recall might depend on it.

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Please note that registration for this session is subject to review.

Please note that registration for this in-person session is subject to review, as places are limited.

What to expect

WHAT

Learn how the world’s leading brands create assets that capture attention, build memory, and drive long-term impact. This session will cover practical strategies, real examples, and the latest insights to help you strengthen your own brand identity.

WHERE

To make it accessible and easy for everyone, we will be hosting this session online via Google Meet. You will receive the webinar link in your confirmation email, so keep an eye on your inbox.

WHO

Coen Olde Olthof, our founder and former CMO, will break down in plain English how distinctive brand assets drive sales. Get ready for an insightful session packed with data-driven insights and practical takeaways from one of the industry’s experts.

Register now

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