Optimizing TV commercials with EEG & Eyetracking

Ever wondered why your competitors TV commercial is so successful? Or what you should be doing to stick out in that 10 minute commercial block? You're not alone, but we're here to help.

Over the coming weeks we will be sharing various case studies covering these and many other topics to grant you insights, quick wins and pointers on how to get the most out of your design, product, packaging or commercials.

We kick off with Swiss Sense, who contacted us with a very straight forward research question:


How do we improve our new TV commercial?

Take a look at the video below in which dr. Roeland Dietvorst shares his thoughts and runs us through the outcomes of the research.



Want to ensure your commercial sticks out? Curious to see if your message gets across? Or are you just looking to get the most out of your TV commercial? In any case, we've got you covered. It's time to start exploring new possibilities!

Get in touch today! We're looking forward to taking your creative work to the next level.