Meet Alpha.One, the neuro marketing research firm behind the AI focused solutions expoze.io and Junbi.ai.
Alpha.One, founded in 2015, has performed hundreds of neuromarketing research projects using techniques such as EEG and eye tracking. We're operating in a domain where Neuroscience, Marketing and AI converge, helping clients improve ads and other marketing communications.
A strong ad is able to pull the viewer into the story and keep their attention locked. On top of that, strong ads build memory associations with the brand in the brain. Unconscious processes play a pivotal role in this, thus understanding and being able to measure these processes is essential.
Create superior ads and brand communication by measuring brain activity.
Subconscious processes command our everyday choices. Most decisions are automatic and unfold within milliseconds. Creating a strong ad is one of the most important ways in which a brand can influence these everyday choices.
Which subconscious reactions does your ad generate?
Our EEG and Eye Tracking equipment is the standard in research universities and hospitals.
Valid metrics that predict purchasing behavior. Based on scientific publications of multiple independent global research groups.
Reliable metrics, tested both internally and by the Rotterdam School of Management as the most replicable.
Gain insights on how the response unfolds: scene by scene, second by second. Your question is central in our approach. You will receive actionable reports so you can immediatle act upon our findings.
Create your best video-ad: for TV, YouTube & online. Does your ad draw attention and will your audience stay engaged? Does your ad link the message to the brand?
Create your best radio ad. Does the ad draw listeners in? Will they stay engaged? Does the ad connect the message to the brand?
Create your best Out of Home ad. Insights powered by Machine Learning. How much attention does the ad draw? Is the brand noticed and is the ad easy to process?
Start today with neuro-research. Schedule a moment with one of our experts through the calendar on the left or directly send us what you are looking for.