The Von Restorff Effect for all

The Von Restorff Effect
The Von Restorff Effect was first described in 1933 by Hedwig von Restorff. Her research into the memory processes for lists of words revealed that words that were underlined, had different colours or had a different meaning are remembered much better.

Stimuli that stand out
Our brains automatically have more attention and memory for stimuli that stand out. In many cases the Von Restorff Effect is strong enough to make it impossible to control attention and focus on something else. The effect can also be reproduced with primates and even rats. This indicates that the Von Restorff Effect is an ancient process that is selected by evolution and helps us to survive.

Byron Sharp
Professor Byron Sharp researches marketing effects by empirical research, many marketing myths on loyalty and USP's have already been debunked by data. According to Byron Sharp the empirical approach is more or less the only way to conduct scientific research, the ‘distinctive assets’ make brands effective. The effect of distinctive assets is predicted by the Von Restorff Effect, maybe one of the most underestimated effects in marketing.